Today we want to devote ourselves to the classic marketing concept of the customer journey and the associated map. Your customer’s journey has various stations and each one of them more or less determines whether their journey continues or if the customer abandons it. But first, a little bit of theory.Read more
Influencers are currently the “Holy Grails” in marketing when it comes to acquiring new customers. They are the ideal advertising medium for younger target audiences. Unfortunately, they are also a hotbed for swindlers and scammers. Our blog explains how to spot fake influencers.Read more
This blog post covers the topic of Rich Snippets. Find out what Rich Snippets are, how to create them and how to use them to improve your ranking. We will also introduce Rich Cards, which are closely related.Read more
Do you regularly send out announcements to newspapers and web portals? And are they almost never published? Thanks to his experience with various news editing departments, our author shows you how you are most likely to get your press releases published.Read more
2018 will bring major changes to many areas of online marketing. We have put together a selection of eleven online marketing resolutions to keep your business up to the mark in the New Year.Read more
Doesn’t it feel as though Christmas was just last month? It might feel that way, but it has been nearly a year. So it’s time to get festive again! We have put together a few tips about how to celebrate Christmas and increase the numbers of followers on social networks.
10 Tips for Christmas:
Most people react negatively to texts that contain mistakes. A text that contains errors throws a bad light on the quality of the services and products the company offers. You must therefore do everything possible to avoid errors. The following are a few tips to help prevent “error blindness”. We are also including typical spelling mistakes, comma tips and a few helpful spelling tools.
- Part 1: Spotting careless mistakes and typing errors
- Part 2: Typical spelling and comma errors
- Part 3: Helpful correction tools and general tips
Blogs are convenient. They bind customers, attract interested parties and help achieve better rankings with Google and co. Moreover, excellent blog articles ensure your reputation as an expert. This in turn leads to more customer trust and customer loyalty. But what can you do if your blog articles are not being read? We will explain how to draft blog articles to make sure that they are read.Read more
Have you found a great product on Google? Clicked on the search result but the landing page takes forever to load? This ultimately annoys the user and the shop operator loses customers. This can be avoided by using an AMP landing page. This article explains what you need to know about AMP and how it works. It also provides an insight into how Google and AMP might proceed in the future.Read more
When a website is going to be optimized for Google and other search engines the text passages on the individual pages are especially important. They have to namely demonstrate to Google the value they offer users. In many cases these texts already exist. Often though their content is too lean, as Google loves copy with depth. So the question arises: is it better to enhance these texts (text optimization), or start over and write new ones? After all a copy overhaul can be done more cost-effectively than having a completely new article written. We’ll take a look at whether that is true, and when which approach makes the most sense.Read more