Eight Easter Ideas for Facebook and Homepage Marketing

April 5, 2017

Homepage Marketing

Is it Easter again? Christmas is only just over. Looking for a few creative Easter ideas for your website or Facebook? We have the Easter Bunny on standby and could let you know the best online marketing ideas.

1. Easter Rebates

Classics never go out of style. That is why discount promotions for Easter are a good idea. They are easy to use in your online shop and can be timed exactly. They can help you win new customers, recover old customers or reward regular customers. The discount action does not have to be limited to the period before Easter. Discounts can be given throughout the holidays, because at Easter, money is also given as a gift to be spent immediately. Bargain hunters are also on the lookout during the holidays, as many people are on holidays.

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Sentiment Analysis – What is it for?

March 14, 2017

Sentiment Analysis

Sentiment analysis – What do people think of us?

Do people like our company, our products, our campaigns, our service, or do they dislike us? This is a question that is crucial for marketing, because who is going to become a customer of a company they don’t like? Sentiment analysis was created to answer the question of favor or disfavor. Here, we’ve compiled for you what exactly it is, how it works, and how you and your company can benefit from it.

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Customer Insight Management – Meaning, Challenges and Opportunities

March 8, 2017 clickworker blog 1 Comment

Customer Insight

Customer information is of great value for any company. Using it they can determine strategies for the future, acquire their customers directly with individually tailored products, targeted offers as well as communication methods and lead them to conversion. However the knowhow, time and resources required to gather and evaluate this information are often lacking. For that reason there are people who have specialized in just this sort of task – obtaining and assessing customer information – the so-called customer insight manager.
In this blog post we take a closer look at the challenges and opportunities of customer insight management.

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Paid search results versus organic search results

February 15, 2017

organic search results

Do you have to pay to be found?

The abbreviations SEO and SEA come up frequently in search engine marketing, also known as SEM. SEA stands for paid and SEO stands for organic serach results. However, what exactly do the abbreviations stand for? What are the respective advantages and disadvantages? Do you always have to pay to be found by Google and Co.? The following will provide a few answers to these questions.

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Generating leads online: the 10 best tips

February 7, 2017

Generating leads

In times of online marketing, generating leads online appears to be very straightforward. Simply build a landing page, put a bit of advertising on Facebook and off you go! However, if you have already attempted to generate high quality leads you know that there is more to it. Here are some of the best tips for finding potential customers and for acquiring their contact information.

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