Mystery Shopping: Definition, Types, Workflow. Finding the right Secret Shoppers

Mystery shopping is an increasingly popular form of consumer research that allows businesses to test market a product or service.

In this blog, learn how you can use mystery shopping for your business and get insights by understanding the different types of secret shopping and what they do better than traditional forms of customer research.

Travel Texts, Destination Texts, Travel Descriptions: The Ultimate Guide

When you look out the window and see gray skies, and temperatures have been near zero for weeks on end then you know that the time has come to plan your next vacation. Many people use travel portals before booking their trip, or inform themselves about possible travel destinations in travel blogs. An important part of the pages are descriptions of destinations and travel texts. They provide the reader with background information, practical tips and get him in the mood for a holiday as well as offering good decision guidance.

However, destination texts are just as varied as the destinations. In addition to descriptions of individual countries, their regions or popular cities, local restaurants and trendy bars, shopping facilities and leisure activities as well as tourist attractions, insider tips and descriptions of excursions can be of interest to the reader. Emotional travel reports published in magazines also belong in this category.

How to Transcribe Audio to Text: A Guide to Audio Transcription and Speech Recognition

Transcribe audio to text can be a valuable process for creating accurate records of conversations, tracking and transcribing speeches, and more.

In this guide, we will discuss the benefits of audio transcription, its use cases, speech to text, AI transcription and human transcription and speech recognition. By learning about these topics, you’ll have a better understanding of how they work and how you can put them to use in your own business or personal life.

Human in the Loop: The Human in the Machine

Man in the machine – a buzzword familiar from science fiction novels of the early 20th century. What this term is about in the 21st century is clear: it is about Artificial Intelligence and Machine Learning. The development and training of AI requires the intervention of natural intelligence at many points: human in the loop. In this loop, the human acts in a similar way to a teacher.

How Product Data makes the difference in E-Commerce

What used to be oil is now data. More and better product information provides the basis for commercial success – especially in e-commerce. It’s all about using intelligently prepared data to attract customers to your own website, offer them a unique shopping experience, and ultimately bring them to conversion. Solid, consistent and up-to-date product information is the basis for this.

5 Ways to Integrate AI in Your eCommerce Shop

The still-ongoing pandemic has pushed many people towards online shopping permanently. And this gave a staggering rise to the ecommerce industry. During the pandemic, there has been a 50% growth in the ecommerce market.

And, as more and more people opt for ecommerce businesses over conventional retail, it is becoming important to integrate artificial intelligence (AI) for efficiency. Taking such a step can prove beneficial for many reasons; driving customer engagement, detecting fraud, retaining customers, and enhancing the shopping experience.

Big players are already deploying AI, and here are five ways you can start leveraging it to grow your ecommerce business.

AI in the Workplace and How It Supports Us

1 Comment

Over the last decade, there was significant fear that Artificial Intelligence (AI) will replace all humans at the workplace. However, those fears were totally unfounded, and today we work more efficiently and effectively, side by side, with smart algorithms.

According to IDC, enterprises across the planet will spend approximately $656 billion this year on future-of-work technologies. The bulk of that money will go towards AI-powered software for enterprise applications. As most of us will work remotely in the coming years, the industry will also focus more on overcoming challenges related to collaboration and productivity.

Let’s look at how AI is already supporting us at work, transforming how we get things done.

The Future of Marketing is AI

With the rapid adoption of intelligent technology, marketers now have access to a wealth of data-driven insights that were previously unimaginable. These platforms help them to better understand their target audiences while also relieving the workload on team members so they can focus more time on converting customers into raving fans! It’s hard to imagine a company function that could benefit more from artificial intelligence than marketing (AI Marketing).

Its core activities include understanding customer needs, matching those up with products and services available on the marketplace, and persuading people to buy what you’re selling.

Top 9 Ways to Overcome or Prevent AI Bias

Smart algorithms are only as good as their training data sets. As such, it’s not surprising that algorithmic bias (or Bias in Artificial Intelligence = AI Bias) increasingly pops up when Artificial Intelligence (AI) and Machine Learning (ML) models go into production.

AI bias is dangerous because it could easily lead to poor decisions with disastrous consequences. I’m sure you have come across examples of AI bias in the news, like AI’s inability to recognize minorities and so on. So, it’s not hard to imagine businesses finding themselves in a legal nightmare.

How do you overcome or prevent AI bias?

The Use of Artificial Intelligence in Google Search Engine Algorithms

The search engine giant Google has always been focused on understanding and responding to its users’ needs. Over the past few years, we have witnessed countless changes in Google’s algorithm, and it’s always been something important to industries.

However, while most of Google’s algorithms changes weren’t earth-shattering, this current evolution just might be it. The introduction of its latest Artificial Intelligence (AI) algorithm called MUM is something we haven’t seen before.