Point of Sale Marketing: Strategies, Display Types & How to Measure ROI

Every day, customers walk into stores already knowing what they want to buy. Yet study after study confirms that the majority of final purchase decisions happen inside the store, not before entering it. According to research by POPAI (the trade association for marketing at retail), 82% of purchasing decisions are made in-store. That means the space around your checkout counter, your shelf displays, and every touchpoint leading to the register isn’t just an afterthought. It is one of the most powerful sales channels you have.

Point of Sale marketing turns that moment into a measurable revenue driver. Done well, POS marketing increases average transaction values, moves slow inventory, builds brand loyalty, and gives other brands a high-value advertising platform inside your store. Done poorly, it clutters the checkout experience and confuses customers. This guide covers everything you need to know: what POS marketing actually is, which display formats work, which tactics deliver real ROI, and how to measure whether your efforts are paying off.

In-Store Audits: How to Improve Shelf Compliance and Retail Execution

Products sitting empty on shelves. Promotional displays that never got set up. Price tags showing last month’s deal. These are the silent revenue killers that plague retailers every single day — and most of them only come to light when a customer complains or a sales figure drops unexpectedly. In-store audits are the systematic answer: a structured process for verifying that what’s planned in the back office actually happens on the shop floor. When executed at scale through a crowdsourced workforce, they give brand managers, trade marketing teams, and retail operations directors an accurate, real-time picture of execution quality across hundreds or even thousands of locations simultaneously.

This guide explains what in-store audits cover, why they directly affect revenue, how crowdsourcing makes them scalable, and what a best-practice audit process looks like in practice.

In-Store Marketing: 6 Strategies That Drive Sales

Walk into any well-run store and you’ll notice something: every product placement, every promotional sign, every loyalty offer is the result of a deliberate decision. That’s in-store marketing at work. Brands and retailers invest heavily in strategies designed to influence shoppers at the exact moment they’re ready to buy. Yet a surprisingly large share of these campaigns never deliver their intended results — not because the strategy was wrong, but because execution at store level breaks down. Products end up in the wrong aisle, promotional displays go up late or not at all, and planogram compliance is nobody’s top priority on a busy Tuesday morning. This post walks through the core in-store marketing strategies that consistently drive revenue, explains why retail execution is the link most companies underinvest in, and shows how to close the gap between what’s planned at headquarters and what actually happens on the shelf.

Customer Experience Insights: How to Improve CX Strategically

Companies invest millions in CX programs, yet most still lack the real-world data they need to understand why customers leave. The problem is rarely a lack of feedback tools. It is a lack of the right kind of insights: timely, specific, and rooted in actual human behavior, not just survey submissions. Customer experience insights go beyond satisfaction scores. They reveal the gap between what customers expect and what they actually encounter: in your store, on your website, and at every touchpoint in between. Closing that gap determines whether you retain customers or lose them to a competitor who listened better.

This guide covers what CX insights are, how to collect them using proven methods, from crowdsourced mystery checks to human insight platforms like UserTesting, and how to translate the data into decisions that measurably improve retention, conversion, and loyalty.

Retail Audit: Strategien, Tools und Best Practices zur Optimierung von In-Store-Aktivitäten

Despite advancing digitalization, brick-and-mortar retail remains a crucial touchpoint between brands and consumers. However, presence alone isn’t enough: what matters is how products, promotional materials, and brand messaging are executed and perceived at the point of sale (PoS). Missing shelf availability, poorly placed displays, or unenforced promotions directly impact revenue.

A systematic retail audit creates transparency in these areas. It helps identify deviations early, fix operational weaknesses, and guide marketing initiatives with precision. Especially during times of dynamic market changes, shifting customer needs, and increasing competitive pressure, continuous monitoring of PoS execution becomes strategically essential.

For companies with extensive store networks or indirect distribution channels, a professional audit approach is critical. Modern solutions – such as mobile crowdsourcing platforms – enable nationwide, rapid, data-driven insights directly from retail locations. They form the foundation for effective campaign management and ensure brand impact in the sales environment.

Crowdsourcing in Retail: All You Need to Know

Crowdsourcing is a process through which a large number of people extend their support to a particular endeavor, project, or business through finances, ideas, and tasks. The diverse group of participants involved with crowdsourcing may be paid or unpaid and usually get together through various internet channels and platforms.
The contribution made by each participant in a crowdsourcing project could be freelance work, innovative ideas, information, or monetary support. In return for the contributions, participants may be paid, unpaid, or given access to a service or monetary gain of equivalent value.

Retail businesses can use crowdsourcing solutions for retailers to source various services, including on-demand workforce, financial assistance, product design and development, marketplace solutions, technical assistance, and delivery services. Crowdsourcing has a wide range of applications for retail businesses, and when used effectively, it can help businesses reduce costs, save money on marketing, improve customer experience, and increase sales.
Crowdsourcing allows for a human-centric business model where any business can quickly access its target audience and the best talents in its respective fields. It is the future of collaborative business development in a highly connected world and allows more opportunities to innovate and rethink the existing conventional processes.

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Mystery Shopping: Definition, Types, Workflow. Finding the right Secret Shoppers

Mystery shopping is an increasingly popular form of consumer research that allows businesses to test market a product or service.

In this blog, learn how you can use mystery shopping for your business and get insights by understanding the different types of secret shopping and what they do better than traditional forms of customer research.