Relevance of product categorization and tagging for online shops

August 10, 2015

product categorization and product tagging

To successfully operate an online shop you have to observe certain things. Among others, the shop and the content need to be updated at regulars intervals. This includes product descriptions as well as pictures of the products. However, many operators forget to categorize and tag their products.

Why categorizing products is important

The buyer has to be aware of the articles in the shop. This usually occurs with the help of a search engine. Google can only find content if it is specifically labeled. A customer who is already on the website often uses the search function. In the best case, the shop is structured in such a way that customers intuitively find the product they are looking for.

Sensible presorting starts with the classification and name of the superordinate categories. This is where “less is more”. Too many categories often make a shop look overloaded. Clarity also suffers from too many categories. Categories with only a few articles also ought to be avoided – this could give the customer the impression that the shop only carries a small selection of products. When the main category is determined the next step is the logical categorization of the individual products in the appropriate section.

Tagging products correctly

Catchwords help provide the content of a shop with the appropriate keywords. The so-called tags ought to provide the best possible description of the article or service being offered. The seller must see things from the customer’s perspective and determine what keywords he would use to find the given product. If there are several appropriate terms, then the article ought to be tagged accordingly.

If the categorization and tagging of the products makes sense, the operators will see an increase in visitors to their site thanks to Google & Co. The good news for shop owners: More visitors generate more turnover.