Crowdsourcing is an increasingly popular method for collecting data. By leveraging the power of the crowd, businesses and organizations can gather large amounts of data quickly and cheaply.
But not all crowdsourcing projects are successful. In order to create a successful crowdsourcing project, you need to carefully consider your goals, target audience, and platform.
This how to crowdsource data guide is designed to help you successfully implement crowdsourcing projects for data collection.Read more
Primary data collection involves gathering information before secondary or tertiary sources are consulted.
This type of data can be collected through a variety of methods, such as interviews and surveys.
Primary sources provide an understanding that experts rely on, even as they support their conclusions with more extensive studies. Read all about primary data in this blog post.
According to an old saying, you can only find real truths in diaries. Modern market research makes use of this wisdom. A diary that relates to the use of a device, app or software can provide valuable insights for marketing. How do diary studies work and what makes them so successful?Read more
Word has spread that opinion polls on the street or by phone are not exactly popular with the people they address. The Internet offers far more and better possibilities. But how do online surveys fare in practice? Where do we stand in terms of data quality, feedback and feasibility? What are the advantages and disadvantages of online surveys? A brief overview.Read more
The customer has the final say. That is not only democratic, but also helps every business optimize their own products, service offerings, marketing and internal operational processes. The problem, however, is a familiar one: How do you obtain usable data? Here are seven tips for acquiring informative customer opinions.Read more
Surveys are a great way to find out more about customers, their wishes and needs.
Surveys have a wide range of uses: In politics, in research, and as a means of measuring customer satisfaction in companies, for example. The latter is particularly interesting for the eCommerce sector, because surveys may provide information about customer experiences. Companies can use this feedback to improve their processes, products and services. In doing so, they show an interest in their customers as well as awareness of their needs. Customers reward these efforts with customer loyalty, which is reflected in sales.Read more
Developing the Model
In order to find research participants, it is important that you develop a clear picture of what you want to get out of the research and what type of population you are addressing with the research results. Coming up with a list of clarifying questions would be helpful both to you and potential participants. Defining attributes such as race, age, education, and employment can help narrow the search. Research specific elements such as life experience, military service, trauma, certain illnesses or injuries and parental style will ensure you pinpoint the people that would most benefit your research.Read more
Recruiting participants for a research study can be an overwhelming prospect with many questions to answer before you can even get started. How do you know what demographics to target? How do you find the right participants? How do you ensure they’re motivated to participate in your study?
Although answering these questions seems daunting, it’s actually a lot easier than you think when you’re armed with the right information. This post will cover the best ways to identify the type of people you’re looking for, the best ways to find them, and how to keep them motivated throughout the process, which will make recruiting participants for your research study easier than you thought.Read more
The more participants take part in an online survey, the more representative the results are. And if a survey has an additional marketing objective, the number of completed questionnaires also increases sales. But how can you attract as many respondents as possible for online surveys? These 8 tips will help you.Read more
The current Corona crisis makes it clear to all of us how important it is that we are provided with sufficient and comprehensible information on crisis issues that directly affect us. It is particularly important here to provide information on how we act correctly and thus contain the crisis. In the case of the Corona crisis, this is primarily a matter of informing the entire population about hygiene and prevention measures that everyone should follow in order to protect themselves and others.
Due to current events, the Chair of Information Management at the University of Göttingen is dealing with these same educational measures within the framework of its research on digital health topics.