What is Primary Data Collection? Types, Advantages, and Disadvantages

August 23, 2022

Primary Data Collection

Primary data collection involves gathering information before secondary or tertiary sources are consulted.
This type of data can be collected through a variety of methods, such as interviews and surveys.
Primary sources provide an understanding that experts rely on, even as they support their conclusions with more extensive studies. Read all about primary data in this blog post.

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Diary studies – valuable insights for marketing

October 15, 2021

Diary studies

According to an old saying, you can only find real truths in diaries. Modern market research makes use of this wisdom. A diary that relates to the use of a device, app or software can provide valuable insights for marketing. How do diary studies work and what makes them so successful?

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Advantages and disadvantages of online surveys

May 20, 2021

online surveys

Word has spread that opinion polls on the street or by phone are not exactly popular with the people they address. The Internet offers far more and better possibilities. But how do online surveys fare in practice? Where do we stand in terms of data quality, feedback and feasibility? What are the advantages and disadvantages of online surveys? A brief overview.

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7 tips on how to obtain insightful feedback from customers

April 14, 2021

obtain feedback

The customer has the final say. That is not only democratic, but also helps every business optimize their own products, service offerings, marketing and internal operational processes. The problem, however, is a familiar one: How do you obtain usable data? Here are seven tips for acquiring informative customer opinions.

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Boost sales with surveys

March 30, 2021

Boost sales with surveys

Surveys are a great way to find out more about customers, their wishes and needs.

Surveys have a wide range of uses: In politics, in research, and as a means of measuring customer satisfaction in companies, for example. The latter is particularly interesting for the eCommerce sector, because surveys may provide information about customer experiences. Companies can use this feedback to improve their processes, products and services. In doing so, they show an interest in their customers as well as awareness of their needs. Customers reward these efforts with customer loyalty, which is reflected in sales.

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