Creative Point of Sale Marketing

January 15, 2019

Point of Sale Marketing

Online marketing, search engine optimization, TV spots, radio and billboard advertising – advertisements are effective whatever the channels. However, one often forgets the place where most of the customers make their decisions: the shelf in the store. Most products are still sold in the actual shopping world. It therefore makes sense to take a closer look at marketing ideas for the point of sale.

Read more

Seven tips for your website relaunch

December 18, 2018

Website Relaunch

There comes a time when your website needs a fresh coat of paint, a new structure and new content. But what does it take to make your relaunch successful? Above all, consistent planning. Simply proceed one step at a time.

Read more

German Packaging Law 2019 – new obligations for online retailers in Germany

November 22, 2018

German Packaging Law

If you want to send goods, then you have to package them first. As a result, end-consumers have to deal with a lot of packaging waste. The objective of the new Packaging Law is to reduce waste and promote recycling and re-use of packaging materials. This requires a solid database and the registration of all packaging manufacturers involved. It also creates new obligations for online retailers. How much more effort does this entail for e-commerce? The law has mainly established new registration obligations – and a newly created Central Packaging Registry.

Read more

Online marketing – what you can achieve with video marketing

November 6, 2018

Video Marketing

An increasing number of people have discovered video marketing as a means of connecting with consumers. Videos cannot be ignored if you want to attract a lot of attention and increase your Internet presence, as well as expand your online marketing. Videos offer many benefits compared to text and image based web content. It is much easier and quicker to explain complex processes with moving images. Videos present news and information in an exciting manner, and are more likely to appeal to the target group. Moving images get significantly more attention than texts, images or graphic works.

If you want to use videos in your online marketing you must first examine various factors. These include the medium as such, the different techniques, the target group, the right timing as well as the different platforms. Every company must find the platforms and channels that are best suited to its own self-produced video content. In addition, every company must be aware of what kind of video content is suited to its own targets and the respective corporate philosophy. Bright colors, loud music and quick cuts are not the right choice for every company.

Read more

What is the Value for Your Customer? – Defining and Demonstrating Customer Benefit

October 23, 2018

Customer Benefit

You have developed a new product or added one to your assortment, but customers just are not clamoring for it? Even though you have diligently described all its functions and characteristics, it simply is not selling? We will show you how to find arguments to convince your customers.

Read more

Online reputation – Maintaining a positive image on the Internet

October 17, 2018

Online reputation

Online reputation – Your Internet reputation is very important – it is a deciding factor for the success or failure of campaigns, products and entire companies. Negative entries and comments on social media portals, including Facebook, Twitter or Instagram, critical articles in blogs or other places on the Internet can very quickly lead to a plunge in sales. However, there are simple ways of controlling one’s own reputation on the Internet and preventing image losses.

Read more

Optimize Chatbots Using the Crowd

October 10, 2018

Chatbots

The term chatbot is probably familiar only to a few people, but it is likely that everyone has come into contact with one at some point. For example when you ask your smartphone a question via voice input, or when you contact a service provider’s customer support. Virtual assistants like Alexa, Google Assistant or Cortana are based on chatbots – programs that enable simple and intelligent communication between people and computer-based systems.

Read more

Search engine optimization: These 8 SEO plug-ins for chrome can help

August 29, 2018

SEO Plug-ins

In today’s post we will introduce eight browser SEO plug-ins for Chrome, with which you can tackle various search engine optimization issues. We selected Chrome because it is the most common browser and it has a correspondingly large range of plug-ins.

Read more

Google Shopping – What is it and how does it work?

August 21, 2018

Google Shopping

Everyone has heard of Google Shopping. Anyone who googles a specific product sees the conspicuous little boxes with images, prices and vendors of this very product, similar to an online shop, next to or above the regular search results list. However Google Shopping itself is not an online shop, but an advertising opportunity provided by the market-dominating search engine. And it goes without saying that ambitious shop owners take advantage of this offering to achieve higher click rates.

Read more

Redirects and SEO

August 7, 2018

Redirects

A redirect is used to move an Internet address to a different URL. The technical implementation is usually quite straightforward. However, one ought to keep certain details in mind to maintain better rankings with Google & co. and to avoid losing users. This is because redirects are also relevant for search engine optimization.

Read more