What is the Value for Your Customer? – Defining and Demonstrating Customer Benefit

October 23, 2018

Customer Benefit

You have developed a new product or added one to your assortment, but customers just are not clamoring for it? Even though you have diligently described all its functions and characteristics, it simply is not selling? We will show you how to find arguments to convince your customers.

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Online reputation – Maintaining a positive image on the Internet

October 17, 2018

Online reputation

Online reputation – Your Internet reputation is very important – it is a deciding factor for the success or failure of campaigns, products and entire companies. Negative entries and comments on social media portals, including Facebook, Twitter or Instagram, critical articles in blogs or other places on the Internet can very quickly lead to a plunge in sales. However, there are simple ways of controlling one’s own reputation on the Internet and preventing image losses.

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Optimize Chatbots Using the Crowd

October 10, 2018

Chatbots

The term chatbot is probably familiar only to a few people, but it is likely that everyone has come into contact with one at some point. For example when you ask your smartphone a question via voice input, or when you contact a service provider’s customer support. Virtual assistants like Alexa, Google Assistant or Cortana are based on chatbots – programs that enable simple and intelligent communication between people and computer-based systems.

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Search engine optimization: These 8 SEO plug-ins for chrome can help

August 29, 2018

SEO Plug-ins

In today’s post we will introduce eight browser SEO plug-ins for Chrome, with which you can tackle various search engine optimization issues. We selected Chrome because it is the most common browser and it has a correspondingly large range of plug-ins.

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Google Shopping – What is it and how does it work?

August 21, 2018

Google Shopping

Everyone has heard of Google Shopping. Anyone who googles a specific product sees the conspicuous little boxes with images, prices and vendors of this very product, similar to an online shop, next to or above the regular search results list. However Google Shopping itself is not an online shop, but an advertising opportunity provided by the market-dominating search engine. And it goes without saying that ambitious shop owners take advantage of this offering to achieve higher click rates.

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Redirects and SEO

August 7, 2018

Redirects

A redirect is used to move an Internet address to a different URL. The technical implementation is usually quite straightforward. However, one ought to keep certain details in mind to maintain better rankings with Google & co. and to avoid losing users. This is because redirects are also relevant for search engine optimization.

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Content from a SEO perspective: The 7-point checklist

July 25, 2018

Content

Search engine optimization of content is the decisive factor for digital attention and business success on the Internet. How is search engine friendly content created? What SEO criteria are especially important here? And, how can existing content be optimized for Google? This checklist explains how to best examine the seven most important SEO aspects for content.

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HTTPS: How urgent is the transition?

July 10, 2018

https

“This site is not secure” – Internet users will get this error message more frequently in the future. With the release of “Chrome 68”, the popular Google browser will point out the alleged vulnerability of websites that are not accessible via HTTPS. How dangerous is this innovation for websites that continue to use the usual HTTP? How urgent is a transition to HTTPS with regard to SEO aspects? And how does adaptation work? The amount of effort involved is reasonable – and it pays off.

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A Snapshot of AI, Machine Learning, and Deep Learning

July 3, 2018

Machine Learning

Real-world examples, prominent use cases, and AI’s (artificial intelligence) potential

The industrialized world is full of machines that outdo humans in strength and speed. Cranes lift steel beams to towering heights, car engines send passengers flying down the road at impossible speeds, and tree shredders pulverize entire pine trunks in a snap. Such inventions replicate and vastly outperform humans at tasks requiring physical exertion. They possess “artificial brawn”.

What then is artificial intelligence?

At a first pass, we can think of AI as a machine (i.e., a computer) replicating human cognitive tasks. A calculator, for example, embodies basic AI to do a job for which humans must use their brains: math.

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Deliberately Direct Your User’s Gaze: 11 Design Tips for Your Website

June 19, 2018

Direct your User’s Gaze

Your website is set, it looks good and contains great content, but for some reason visitors still leave it quickly? Among other things that could be due to unfavorable placement of text and images, or the lack of eye-catching design elements. We’ll reveal what you can do to attract your visitor’s eye and direct it systematically.

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