Image annotation and artificial intelligence

June 12, 2018

Image annotation

Everyone has heard something about artificial intelligence. However, the term image annotation is less common. Image annotation describes the classification of information that is of relevance to an image. Recognizing the content of images is an important factor for many automatized processes. In order for machines to capture the meaning and individual components of images, artificial intelligence is required, in which a human-like analysis of images is simulated. To achieve this, countless training data in terms of human input are required.

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11 Types of Website Content

June 4, 2018

Website Content

No matter the purpose of your website, there is one thing it absolutely needs: content. There is a wide variety of content types, and we would like to briefly introduce the 11 most important ones.

In general content can be classified as passive or interactive. The types of passive content can be distinguished based on their subject matter. With interactive content the difference depends on the form of presentation. Sounds complicated? It is not. Just keep reading and everything will open up. Guaranteed!

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Cryptocurrency: A means of payment for your Internet business?

April 27, 2018

Cryptocurrency

Cryptocurrencies are fun and rev up the business? It certainly looks like it when we take a look at the market trends of the most popular digital currencies. But what is crypto money? Does it have a real value, or is it only an object of speculation? Should you accept crypto money as a means of payment for your Internet business? This blog post wants to provide answers to the many questions on the subject.

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Six tips for successful marketing emails

April 19, 2018

marketing emails

Marketing emails are an effective advertising method – if it is done properly. The advantage of a marketing email is obvious: The customer is directly addressed. However, due to the amount of emails that land in a customer’s inbox, you will have to come up with something special, in order to make sure that your message stands out from the crowd.

Sure, the design of a marketing email is also important. But it is the written word that counts in the end. This is why pure text mails are often the foundation of hugely successful campaigns. If you take heed of a few tips when formulating your emails, you cannot go wrong.

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Customer Journey Map – How to know and accompany your customer’s journey

March 19, 2018

Customer Journey Map

Today we want to devote ourselves to the classic marketing concept of the customer journey and the associated map. Your customer’s journey has various stations and each one of them more or less determines whether their journey continues or if the customer abandons it. But first, a little bit of theory.

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Beware: Fake Influencers

February 13, 2018

Fake Influencers

Influencers are currently the “Holy Grails” in marketing when it comes to acquiring new customers. They are the ideal advertising medium for younger target audiences. Unfortunately, they are also a hotbed for swindlers and scammers. Our blog explains how to spot fake influencers.

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Rich Snippets – improved ranking with more data

January 31, 2018
Rich Snippets

This blog post covers the topic of Rich Snippets. Find out what Rich Snippets are, how to create them and how to use them to improve your ranking. We will also introduce Rich Cards, which are closely related.

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How to get editors to read and publish your Press Releases (PR)

January 11, 2018

Press Releases

Do you regularly send out announcements to newspapers and web portals? And are they almost never published? Thanks to his experience with various news editing departments, our author shows you how you are most likely to get your press releases published.

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Eleven online marketing resolutions for the New Year

December 22, 2017

Online Marketing Resolutions

2018 will bring major changes to many areas of online marketing. We have put together a selection of eleven online marketing resolutions to keep your business up to the mark in the New Year.

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Ten tips for Christmas in social networks

November 28, 2017

Tips for Christmas

Doesn’t it feel as though Christmas was just last month? It might feel that way, but it has been nearly a year. So it’s time to get festive again! We have put together a few tips about how to celebrate Christmas and increase the numbers of followers on social networks.
10 Tips for Christmas:

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