Advantages and disadvantages of online surveys

May 20, 2021

online surveys

Word has spread that opinion polls on the street or by phone are not exactly popular with the people they address. The Internet offers far more and better possibilities. But how do online surveys fare in practice? Where do we stand in terms of data quality, feedback and feasibility? What are the advantages and disadvantages of online surveys? A brief overview.

Read more

5 ways you can ensure your website attracts your ideal customers

May 19, 2021

website for customers

When you’re focusing on making your website top-notch, you’ll want to ensure that it’s optimized to attract your ideal audience. This will consist of the people you’re trying to sell your products or services to.
You’ll want to consider every aspect of your typical customer’s journey, from how they usually come across your business, to what they’re likely to be looking for on your website. This will help you to get a better idea of how you can grab the attention of the most relevant people, and then hold their hand through the process of making a purchase.

In this article, I’m going to outline some of my top tips for ensuring that your website is going to attract your target customers. Read on to find out more.

Read more

Four Ways to Promote Your Own Business

May 12, 2021

own Business

If you’re in the process of setting up your own business – whether online or a brick-and-mortar store – your first hurdle is to make yourself visible. The wealth of information available on the web, as well the numerous advertisements users are confronted with on a daily basis, make it difficult for a business to remain in the customers’ memory. If you want to become visible, you need to plan and carefully carry out the appropriate measures. Here are some ideas that can help even a small and new business to generate visibility:

Read more

Product data management with AI and the crowd

April 28, 2021

Product data

Throughout the development and distribution of a product, data is generated – this renders valuable information. Intelligent product data management makes targeted use of the value of this data. But how does it work? The quality of product data management is already determined while the data is being collected.

Read more

Product research: Seven tips to help you find product ideas for Amazon and your own online store

April 20, 2021

Product research

Sales potential, competitor analysis and good ideas are the basis of every effective product research. We have compiled the seven most important points here.

Read more

7 tips on how to obtain insightful feedback from customers

April 14, 2021

obtain feedback

The customer has the final say. That is not only democratic, but also helps every business optimize their own products, service offerings, marketing and internal operational processes. The problem, however, is a familiar one: How do you obtain usable data? Here are seven tips for acquiring informative customer opinions.

Read more

Address qualification in the B2B sector

April 12, 2021

Address qualification

Address qualification is the constant improvement of the quality of marketing-relevant addresses. Business partner data and customer data need to be regularly updated and, if possible, enriched with additional information. As a key success factor, high-quality addresses prevent wastage and high marketing costs. This is especially true in the B2B sector.

Read more

Generating online profit with your own website — this is how it can be done

March 30, 2021

own Website

A popular website is practically a guarantee of economic success these days. If you are looking for a way to earn some money on the World Wide Web, a website is therefore a highly attractive option. However, in practice it is often more difficult than expected to generate the desired traffic and the corresponding revenue. This article will take a closer look at what really matters when it comes to moving up the ladder.

Read more

Boost sales with surveys

March 30, 2021

Boost sales with surveys

Surveys are a great way to find out more about customers, their wishes and needs.

Surveys have a wide range of uses: In politics, in research, and as a means of measuring customer satisfaction in companies, for example. The latter is particularly interesting for the eCommerce sector, because surveys may provide information about customer experiences. Companies can use this feedback to improve their processes, products and services. In doing so, they show an interest in their customers as well as awareness of their needs. Customers reward these efforts with customer loyalty, which is reflected in sales.

Read more

Seven store optimization tips

March 29, 2021

store optimization

Store optimization is actually a matter of course. If you want to secure or improve your sales in the face of growing competition in eCommerce, you will have to make regular improvements. But how can you best adjust your shop’s performance? The following are 7 tips for increasing online sales.

Read more