Your Own Website as a Freelancer – Why it Makes Sense

March 22, 2021

Freelancer Website

As a general rule, freelancers who have their own website get more jobs. The reason for this is simply that potential employers can get an idea of the services available, without much effort or the need for follow-up questions, and when interested can easily make contact.

Freelancers rely on always being able to find new projects and jobs to survive self-employment. To facilitate this, it’s initially important to be able to be found, demonstrate presence and in some way advertise yourself. Because freelancers today receive many or even most of their assignments via the internet, a website for a freelancer is more than a chance to just present yourself. It is the best business card you can create.

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Improving customer loyalty: Five tips for the eCommerce sector

March 19, 2021

customer loyalty eCommerce

Acquiring new customers is expensive — this is why nurturing existing customers and investing sufficient resources in customer loyalty is all the more important. This can be achieved in many ways — from tried-and-tested discount and cashback promotions to the use of innovative technologies such as artificial intelligence.

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Finding the Perfect Research Participants

March 11, 2021

find research participants

Developing the Model

In order to find research participants, it is important that you develop a clear picture of what you want to get out of the research and what type of population you are addressing with the research results. Coming up with a list of clarifying questions would be helpful both to you and potential participants. Defining attributes such as race, age, education, and employment can help narrow the search. Research specific elements such as life experience, military service, trauma, certain illnesses or injuries and parental style will ensure you pinpoint the people that would most benefit your research.

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A head start based on information – with web research services

February 10, 2021

web research services

We live in the age of information. In fact, we’ve been living in it ever since the advent of the printing press, and not just since Google. But the amount of information and the speed of data availability have increased exponentially with the Internet. People who need a lot of reliable facts rely on professional web research services. Because information is valuable.

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Customer Insight Marketing: new insights for new sales strategies

January 28, 2021

Customer Insight Marketing

A smart company prioritizes the needs of its customers. But superficial information is not enough to gain as much knowledge about the customer as possible. Customer insight marketing is the interface between consumer interests and the potential of a brand. When used consistently, customer insight marketing gets the most out of a product — because it recognizes previously undiscovered consumer wishes and motivations and is able to predict consumer behavior with pinpoint accuracy.

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Content marketing for banks – the best content strategies

January 19, 2021

Content strategies

Today’s bank customers are well informed. They know how important their personal data is for their financial institution. And that also includes finance related activities. As a rule, customers are willing to disclose this data, but in return they expect personalized, simple, and value-enhancing digital services. An intelligent content strategy is therefore a must for any bank that wants to endure in the market and achieve good positions.

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Seven SEO trends that will be important in 2021

January 5, 2021

SEO trends

2021 will be an interesting year from a SEO point of view. Google, for example, will be introducing Core Web Vitals as ranking factors and the importance of videos will continue to grow. These are the 7 key trends.

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Writing copy for social media: What does really count?

December 7, 2020

writing copy for social media

Regular social media posts are an essential part of marketing. And since everyone does it, it is difficult to stand out from the crowd. So how do you write articles for Twitter, Facebook, etc. that are not only eye-catching but also have the desired effect? Seven tips for good texts on social media forums.

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8 Tips for more participants in online surveys

October 26, 2020

online surveys

The more participants take part in an online survey, the more representative the results are. And if a survey has an additional marketing objective, the number of completed questionnaires also increases sales. But how can you attract as many respondents as possible for online surveys? These 8 tips will help you.

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AI Data Set creation, labeling and verification, and its importance for Machine Learning & Artificial Intelligence (AI)

October 13, 2020

AI Data Set creation

Data scientists continue to work tirelessly to try and replicate human intelligence through the algorithms they create.
Neural networks are systems with autonomous or intelligent behavior. They are able to perform tasks and solve problems independently (so-called artificial intelligence / AI). Before that, the neural algorithms have to be trained using sample data. AI systems learn from these data and can generalize them and apply what has been learned to new tasks.
The more accurate and extensive the amount of AI training data is, the better the first results of AI systems are.

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