The Corona crisis gives entrepreneurs many opportunities to draw attention to themselves, especially online. Social media, Google and your own website should therefore be particularly well maintained during the COVID 19 crisis. These 9 tips are valid in the age of digitalization and also for upcoming crises.Read more
1997 was a pivotal year in the world of Artificial Intelligence (AI) as it was the first time a machine managed to defeat a world champion in chess. Deep Blue was an IBM Supercomputer and, after losing to Garry Kasparov 4-2 in 1996, had learned and improved and came back to defeat him in 1997 after a hard-fought battle.
Machine learning (ML) and AI use complicated algorithms to learn and process information. These algorithms mimic the human brain, and just like a human child learns, they can also be taught through data and experience.Read more
It is every website operator’s dream. Enter a keyword into a computer and within seconds it will write as many relevant SEO texts as you need. But how advanced is artificial intelligence (AI) really when it comes to writing? Can it produce perfect, search engine optimized texts?Read more
Question – Answer. A simple scheme that everyone understands. And because Google is constantly working on making searches more and more convenient for users, the answer to the question often appears at the top of the result list immediately after a question has been asked – as well as a free drop-down menu with more FAQs. These are FAQ Rich Snippets – coveted by many SEOs, but not uncontroversial because these Rich Snippets do not necessarily lead to more clicks. What is so interesting about Google’s relatively new feature?Read more
Digital market research promises a whole lot of data, thanks to which we can see inside the “consumer’s head”. But what is there really to digital market research? What are its methods, goals and challenges?Read more
The point of sale (POS) is the place where customers are already fundamentally purchase inclined, which is the best possible starting position for the generation of revenue. But what’s true elsewhere is also a fact here: nothing just works on its own. How can POS sales be optimized? How can you motivate customers to spontaneous purchases? And how do you make regulars out of occasional customers? You pull some retail concepts out of mothballs and let yourself be inspired by established methods.Read more
Competitive analysis is self-evident in marketing. The more important search engine optimization becomes, the more decisive the question which SEO strategies the competition uses. This way the website operator does not miss any new developments and keeps up with his competitors. But what does SEO competition analysis look like in practice?
Those who do not know what to do next simply copy. It worked in school, but can it work with SEO? Why does one’s own page have a poor ranking, while the web presence of the competition for the relevant keywords is at the top of Google’s list? Bold copying is much riskier on the Internet than at school. This is because Google punishes duplicate content with the highest penalty: the drop to the bottom ranking sites. And in addition – in contrast to school – you can be 100 percent sure that Google will catch you. But there are also other ways to learn from your competitors: with intelligent SEO competition analysis.Read more
Meta tags are out, keywords are useless, likes perform SEO miracles, … and finally, SEO is dead. Hardly any term from the World Wide Web gives rise to as many myths as SEO. This is no surprise since almost everyone who works on the Internet is in some way involved in search engine optimization. So is there any truth in the SEO myths? Seven mistakes are very persistent.Read more
Good text content is important for findability on Google but content in other formats must not be overlooked either. Photos and videos, for example, are more important for your website than you probably suspect.
What Do Images Do to Us?
Images affect us more quickly than any words because our eye perceives them immediately. This causes an instant reaction and creates emotions. In addition, infographics, images and videos vividly illustrate things that are difficult to describe. There is truth to the saying “A picture is worth a thousand words.”Read more
Halloween is ideally suited for gaining publicity with a few ‘spooky’ marketing campaigns. We have put together thirteen ideas for your Halloween marketing activities so that you can get started right away.Read more