Response optimization in online surveys

Clear questions, clear answers and a precisely defined target group ensure that nothing can go wrong in a survey. Or can it? Why is it that some surveys have a surprisingly low response rate? We provide answers and ten tips on how to optimize the response rate in an online survey.
Read more7 Good Reasons to Buy SEO Content
Content is king, but especially high-quality content. Attention, high rankings and increasing clicks are ensured by good content. Anyone active on the internet as a blogger, or as the operator of a shop or website has to offer their readers added value. For the creation of news, info or glossary texts there are basically two options: either you write it yourself or you have it written. Seven good reason speak for the second alternative.
Read moreAre social signals a relevant Google ranking factor?

An increasing number of likes and shares for your own website? This obviously speaks for the success and quality of the content. But how does Google rate positive feedback on Facebook and co.? The importance of likes and shares is the subject of heated debate among search engine optimizers. Are social signals a ranking factor?
Read moreHow to generate backlinks and improve your ranking – 13 tips
What are backlinks? Are backlinks still relevant for Google? And if so, how do you get backlinks on your website? We have compiled the most promising methods.
Read moreText classification – areas of application on the Internet
There are billions of websites with countless texts on the Internet. This makes it difficult to keep track of them. Text classification is a method that provides an overall view and structures the offer. Which application areas are there for text classifications in the World Wide Web?
Read moreTop search engine ranking with unique content from the crowd
Every website operator needs content. This can include numerous short product or service descriptions, category texts, glossaries, news, blog articles, etc. This content can either be created quickly and at low cost or existing texts can be revised. It goes without saying that page content must also be easy to find on the Internet and have a high search engine ranking. For this purpose, it must be optimized for search engines such as Google. This means that the content must be unique, topic-related, interesting and packed with relevant keywords in optimal density. Depending on the type of text, a keyword density of 1-4% is ideal here; i.e. a keyword should occur 1-4x in a text of 100 words. If your own company is not large enough to create these search engine optimized texts promptly, you might want to opt for “paid crowdsourcing”.
Read moreBusiness to Business – Clever tips for social media marketing
Social media marketing can obviously be very successful in B2C business. But what about the B2B sector? Numerous companies wonder what they can achieve on Facebook and co. and assume that they will not find business customers there. But business life has changed.
Read moreRealistic training data for machine learning
Data are the foundation for training algorithms. The more realistic the data, the better the results. This is because artificial intelligence is based on precise and reliable information for training its algorithms. This is obvious but it is often overlooked. The training data are realistic when they reflect the data that the AI system gathers in real operation. Unrealistic data sets prevent machine learning and lead to expensive false interpretations.
Read moreAI solutions for eCommerce
Artificial intelligence in e-commerce is more than a hype. Developments that are still in their infancy at present will probably be the norm in a short space of time. The successes are measurable and speak for themselves. But how can one benefit from AI in e-commerce? Simply by being up to date and keeping pace with the trends in AI solutions.
Read moreCrowdsourcing services for start-ups
A large workforce can be very cost-intensive in the early stages of a company. Many start-ups therefore fall back on the knowledge and know-how of the crowd when special tasks have to be solved. Spreading individual tasks on many shoulders saves time and money.
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