Customer Insight Management – Meaning, Challenges and Opportunities
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Customer information is of great value for any company. Using it they can determine strategies for the future, acquire their customers directly with individually tailored products, targeted offers as well as communication methods and lead them to conversion. However the knowhow, time and resources required to gather and evaluate this information are often lacking. For that reason there are people who have specialized in just this sort of task – obtaining and assessing customer information – the so-called customer insight manager.
In this blog post we take a closer look at the challenges and opportunities of customer insight management.
Create your own group of participants from our crowd
On our marketplace, you can create any number of Clickworker groups through the menu item Participant Groups “Internal”. These groups can then be selected (invited) or excluded (blocked) as participants during the order process.
Usage of Participant Groups
Creating a Group of Authors
A group of writers can be effectively formed from authors/Clickworkers whose previous work you found particularly impressive. This allows you to direct subsequent orders specifically to Clickworkers from your author group. This way, you can better control the results and optimize them according to your expectations.
Similarly, it can be helpful to specifically exclude certain author groups. For example, you can block authors whose style or thematic focus doesn’t match your requirements. This ensures that your orders are only processed by suitable Clickworkers.
clickworker Survey Service – New Features and Integrated Survey Tool
At the beginning of the year we developed a new self-service “Surveys” offering for you. Since then we have received a lot of positive responses, and are pleased with the high usage rate of the service. We also received some customer requests regarding an even faster, as well as more individual execution of your surveys. We took these to heart and now, together with some ideas of our own, have implemented an advanced version of the “Surveys” service.
Read moreUse of images and videos on websites
Photos, graphics and videos make up an integral component of today’s successful websites. Whether a company’s internet presence, an online store, or a portal for a gallery, museum or travel agency, the use of images and videos on websites effectively support the provided content and significantly enhance these websites for both users and search engines.
Utilizing media on internet portals is a trend that can be observed all over the web. Companies want to improve their image on their website with photos and videos, and make their brand more well-known, online shops want to market their products, and organizations want to disseminate important information. But galleries, museums and archives also want to make their photos, images of objects or videos available to the largest number of visitors possible. For those focused on enhancing their media’s impact, services like image and video tagging can prove invaluable. Photos and videos arouse curiosity in the viewer, and create an incentive to engage more closely with the products or services.
Creating Online Lexica and Online Glossaries
Corporate identity, crossmedia and workflow, resilience and synergy – the language of the modern world teems with Anglicisms, buzzwords and special terms whose meaning is not immediately clear to everyone. Online lexica and online glossary texts can provide relief where internet surfers or media users are in danger of getting lost in the jungle of foreign words and digital tech jargon.
Online lexica and glossaries simply and concisely explain a subject’s complicated terms and in this way make the issue being discussed understandable for a wider audience. Online lexica, as a separate electronic database, provide the user systematically organized, general or specialized information that is as comprehensive as possible. On the other hand, online glossary texts are attachments (so-called addendums) to a blog or website, that further define the central technical terms used in the article by providing synonyms, translations or explanatory sentences.
Today’s printed or digital glossaries consist of lists of terms and their explanations, usually arranged in alphabetical order. Their origin goes back to antiquity where it was common to use marginal notes (so-called glosses) to facilitate the reading of written works. The most well-known online lexicon, available in various language versions, is offered by the free-licensed encyclopedia Wikipedia, which is compiled by many co-authors.
