Customer Insights
– Point of Sale Marketing

Are your point-of-sale (POS) marketing dollars being wisely spent and promising a maximum return on your investment?
With access to our over one million global and mobile field talent (Clickworkers), we can collect and analyze the data you require to evaluate and further optimize your POS activities efficiently and on a vast, area-wide scale.

Contact our sales team

Areas of Applicationn

Our documentation and data collection on-site as well as our data analysis services are designed to answer specific diagnostic questions, e.g.:

  • Where and how are your products being positioned?
  • Are relevant shelves sufficiently restocked with your products?
  • Are your promotional activities being executed as intended at the PoS?
  • Where does the competition stand concerning, positioning, availability and price points?
  • How would one describe the product design of the competition and how are consumers responding?
  • Mystery Shopping: What is the consumer buying process regarding selection and ultimate purchase of your products?
  • What is the buying behavior of the consumer at the POS?
    Analyses of your videos from the PoS can be ordered via our “Video Analysis” service.

Service Benefits

  • Access to a cross-functional service platform allows expansive control of your POS activities
  • Gathering of the latest and most relevant consumer insights
  • First-class service; quick and reliable data
  • Regional- and national-wide reach
  • Premium cost advantages
  • API interface
  • Support of a personal representative/advisor

Customer Insights – Point of Sale Marketing

The POS is a defining moment for brands. This is where the decision is ultimately made by the consumer to purchase your product or the competitions. Companies consequently invest substantial marketing dollars into creating impactful campaigns with the aim that their product emerges as the consumer’s choice.

We seek to support those efforts by monitoring your POS activities on-site and area-wide to ensure your dollars are effectively allocated and that existing campaigns perform according to established KPIs—all with the goal of increasing sales.

We have a global and highly mobile crowd of over 1.3 million Clickworkers who work on-site to monitor and document your POS activities. Because the work is executed quickly and efficiently, the data can be evaluated and analyzed on-demand and provide you with a comprehensive overview of sales activities, customer insights, and drivers. By simultaneously documenting the efforts of your competitors, you acquire a broader view of the marketplace to make informed and strategic decisions on how to better target your audience.

With our customized approach, you select what, how and where activities are monitored and by what means the project will be executed, i.e., imaging, documentation, data analysis. We frame the project according to your specifications and manage all Clickworkers as to its execution. All documentation including, but not limited to images, surveys, evaluations, reports, metrics, etc. are checked for quality accuracy, and authenticity before being forwarded for your review.

Contact our sales team

Direct Quote

“Commissioning clickworker with the documentation and analysis of our product positioning is the most efficient way of monitoring our PoS activities. In the past, we were never able to carry it out so extensively, quickly and cost-effectively with our field staff.”

Daniel G., Retail Manager of an international cosmetics manufacturer

Case Study

To better illustrate our “Customer Insights – Point of Sale Marketing” solution, see how our Clickworkers provided valuable intelligence to this hair care brand on how partner retail chains were displaying their products.

Case Study

Brochure

Download our brochure “PoS Analysis & Customer Insights” to acquire additional details regarding our service “Customer Insights – Point of Sale Marketing”.

Download Brochure

Managed Service Customer Insights – Point of Sale Marketing

As a full-service provider, we can tap into a wealth of crowdsourcing solutions to accommodate your varied needs thanks to a process that is methodical, structured and designed to ensure the best possible outcomes. By defining your project needs, sourcing the appropriate pool of Clickworkers to execute, reviewing the final results and managing all aspects of the project guarantees a seamless customer experience.

Get in touch with our service team. Your personal adviser and contact person will be delighted to handle your request and advise you.

Contact our sales team +49 201 9597180 +1 415 6897781

Order Specifications

With the goal of providing you with the best possible service related to all work done within our Customer Insights–Point of Sale Marketing solution portfolio, we require the following:

  • A tally of the number and geographical locations of all PoS locales to be visited
  • An understanding of the different types of PoS activities or data to be monitored/evaluated
  • The type of documentation you require, e.g., photos, evaluations, surveys, metrics, etc.
  • Is there interest in employing mystery shoppers?
  • Is the collected data to be evaluated and analyzed?
  • What are your quality-control requirements?
  • Do you require an API connection?

How it Works

  1. Contact our service team where you will be connected with a project administrator to discuss and advise on your project needs; submit an overview of all PoS locations requiring evaluation.
  2. The project is created, and qualified Clickworkers are notified of its availability via our online platform.
  3. Clickworkers select task(s), perform them at the given location(s) and transfer the results back to the Clickworker platform.
  4. When and where applicable, data are reviewed and analyzed by other qualified Clickworkers.
  5. All data and analysis are made accessible to you upon the completion of all quality-control checks.
  6. On request, we will provide an additional user-defined report.

More One-Stop Service

Our Customer Insights–Point of Sale Marketing solutions can be combined with other products in our portfolio to create added value to your data collection efforts:

Sentiment Analysis

This service will analyze texts, videos or audio files to assess content and sentiment. This data allows insight into your target market by gauging consumer opinions about your brand and its offering.

More information

Video Analysis

With this service, you can have POS videos analyzed to evaluate “at the shelf” consumer shopping behavior to better inform your future strategies for optimal product presentation and positioning.

More information

Surveys

This service allocates Clickworkers to engage in consumer survey-taking. Gain a better understanding of behaviors and preferences, the competitive space, and overall market trends by employing this solution.

More information