Customer Insights – Point of Sale Marketing
The POS is a defining moment for brands. This is where the decision is ultimately made by the consumer to purchase your product or the competitions. Companies consequently invest substantial marketing dollars into creating impactful campaigns with the aim that their product emerges as the consumer’s choice.
We seek to support those efforts by monitoring your POS activities on-site and area-wide to ensure your dollars are effectively allocated and that existing campaigns perform according to established KPIs—all with the goal of increasing sales.
We have a global and highly mobile crowd of over 2.2 million Clickworkers who work on-site to monitor and document your POS activities. Because the work is executed quickly and efficiently, the data can be evaluated and analyzed on-demand and provide you with a comprehensive overview of sales activities, customer insights, and drivers. By simultaneously documenting the efforts of your competitors, you acquire a broader view of the marketplace to make informed and strategic decisions on how to better target your audience.
With our customized approach, you select what, how and where activities are monitored and by what means the project will be executed, i.e., imaging, documentation, data analysis. We frame the project according to your specifications and manage all Clickworkers as to its execution. All documentation including, but not limited to images, surveys, evaluations, reports, metrics, etc. are checked for quality accuracy, and authenticity before being forwarded for your review.Contact our sales team