Customer Insights
– Point of Sale Marketing

Is your Point of Sale marketing budget invested in the best possible way? We monitor your PoS activities on site. With the help of our mobile, global crowd, we collect and analyze the data you need to examine and optimize your PoS activities – quickly and area-wide.

Contact our sales team

Fields of application

  • Photos, documentation and analysis:
    • How are your products positioned?
    • Where are your products positioned?
    • Are your products available in sufficient quantities?
    • Are your promotion activities being carried out at the PoS as planned?
    • How is the positioning and availability of competing products?
    • What prices are the competitors charging?
    • What does the product design of the competitor look like, and what do consumers think of your design?
  • Mystery Shopping: How do customers experience the choice and the purchase of your products?
  • How does the customer behave at the PoS?
    — You can order an analysis of your PoS videos through our “Video Analysis” service.

Benefits

  • Top up-to-date customer insights
  • Area-wide control of your Point of Sales
  • Control and analysis data in full one-stop service
  • Reliable market data / high data quality
  • Regional scope
  • Cost benefits
  • Speed
  • API connection
  • A personal contact person and adviser

Customer Insights – Point of Sale Marketing

At the Point of Sale (PoS) customers decide if and which items they will select. This is why also a large part of your marketing budget supposably flows into PoS campaigns. We monitor your activities on-site and area-wide to ensure the optimal effectiveness of your budget, to make certain that your campaigns proceed according to schedule and generate a steep rise in sales.

We have a global and mobile workforce (crowd) of over 800,000 so-called Clickworkers who are on-site to monitor and document your PoS activities for you. Gathered at a record pace, the information regarding the realization of your PoS activities and customer behavior can be evaluated and analyzed on request. By documenting the activities of your competitors at the same time, you receive comprehensive information about your activities and customer insights, as well as to your target markets.

You decide what, how and where the activities are monitored and how the documentation and data analysis will be carried out. We draw up the project according to your specifications and give instructions to the Clickworkers. All of the information collected, whether photos, short written documentation, evaluations or surveys are checked for validity and quality. Only complete and valid data results will be forwarded to you.

Contact our sales team

Direct quote

“Commissioning clickworker with the documentation and analysis of our product positioning is the most efficient way of monitoring our PoS activities. In the past, we were never able to carry it out so extensively, quickly and cost-effectively with our field staff.”

Daniel G., Retail Manager of an international cosmetics manufacturer

Full-Service Customer Insights – Point of Sale Marketing

We are a full-service provider and offer numerous crowdsourcing solutions and services for the entire order process. We discuss the order with you, advise you with regard to the options, setup the project and offer these jobs to appropriate and qualified Clickworkers for processing. In addition, we take care of the project management, quality assurance and payment of the Clickworkers for you.

Get in touch with our service team. Your personal adviser and contact person will be delighted to handle your request and advise you.

Contact our sales team +49 (0)201 959718-0

Order specifications

In order to provide the best possible advice regarding an inquiry or order of our „Customer Insights – Point of Sale Marketing“ solution, we will need the following basic information:

  • What types of PoS activities or data will be monitored?
  • How many PoS will be visited?
  • In which geographical area will the activities be monitored/examined?
  • What type of monitoring do you want?
  • Do you want mystery shopping as well?
  • What type of documentation do you want to receive?
    (photos, short written documentation, evaluations, answers to questions in the form of a survey)
  • Do you want the data collected to be evaluated and analyzed?
  • What are the quality requirements?
  • Will you need an API connection?

This is how it works

  1. Get in touch with us to discuss your individual project and send us a list of the relevant PoS address data.
  2. We will draw up the project for you and create the jobs. Qualified Clickworkers will be informed about the jobs on the clickworker workplace.
  3. Numerous Clickworkers take on the jobs and process the tasks at the given locations. The results are directly transferred to the clickworker platform and, where applicable, evaluated and analyzed by other qualified Clickworkers.
  4. The results/data will be put at your disposal after they have undergone a thorough quality check.

More one-stop service

Our “Customer Insights – Point of Sale Marketing” solution can be effectively combined and enhanced with many of our other services and solutions:

API

Our API enables the seamless transfer of data and pictures into our systems.

More information

Video Analysis

With this service, you can have your videos (that were created at the PoS), e.g. regarding customer behavior at the product shelf, analyzed, described and evaluated. This data provides further customer insights, which is needed for your concept of optimal product presentation and positioning.

More information

Surveys

Our “Survey” service places numerous members of our crowd at your disposal for surveys, for example regarding consumer behavior or feedback questions about products.

More information