Destination Content
by clickworker

Travel content aims to provide readers with information on their destination without selling a product or service. That may be through storytelling, travel blogs, vivid descriptions of an experience, ratings, or recommendations. Sharing local knowledge will create trust and interest making it more likely for the potential traveler to convert and actually come to you when looking for a suitable accommodation, sightseeing tour, transport, or related topics. Therefore, destination content is an indispensable marketing strategy for hotels, online travel agencies, tour operators, cruise lines, airlines and so on. It is also a possibility for cities and communities to promote their region and attract tourists.

The key factor about destination content is to engage the reader. Intriguing content means putting the reader first and adhering to their interests, pain points and questions, speaking to their feelings and adding real value. That kind of content is likely to spark a response in the reader and potential customer. Furthermore, destination content is not only rewarded by your customers, but also by search engines, leading to higher rankings, more visibility online and therefore an increase in conversions. In the online travel business trust is a currency not to be underestimated.

As a part of our onboarding process, a Clickworker will enter personal data including native languages, place of residence, level of education, skills, and interests. Apart from that, Clickworkers have to pass online tests and participate in training sessions in order to receive a writing job. Depending on the project, we will set up a test or training designed to prepare the author for the particular task. Find out more about our clickworker crowd. Upon request you can also order qualified editors at clickworker to check the articles for spelling and grammar, as well as for SEO optimization and plagiarism.