Doesn’t it seem natural to include society in the realization of CSR projects – to do something for society with the help of society? Today, on account of modern Internet technologies, it has become easily possible to reach the full spectrum of our society. The Internet offers an enormous volume of data and communication possibilities. A large transparency, networked structures, peer production, collaborations and interest-focused network communities are the outcome. With a summons for direct or indirect support and participation in a CSR project, a whole crowd of Internet users can be quickly found for the project. more
These companies use their prominence and their own consumer fan community in social networks and/or on their own web pages and blogs. However, small and medium-sized companies with a lesser degree of popularity and smaller fan communities on Facebook and Co. can also make use of the crowdsourcing concept. Crowds belonging to one or more crowdsourcing platforms take the place of the fan communities of the large corporations. more
Companies must constantly observe the trends and changes in the areas of search engine optimization, search engine advertisement, additional online advertisement options, social media, mobile devices and communication channels, as well as web based interactive options in order to provide marketing activities that are target-oriented and up to date. more
The task sounded nearly impossible. The problem facing Markt.de was: how can a complete glossary be written within just a matter of months? The Internet site needed over two thousand advice texts at short notice to make their offer more attractive to surfers. The scope of topics ranged from «How do I raise a colt?» to «Second-hand BMW 3 series». more… (in German)
While the NBE Group is a company that belongs to a more traditional sector, clickworker.com conducts an entirely new business model. It is based on crowdsourcing, a term made up of “outsourcing” and “crowd”, i.e. the outsourcing of tasks to the crowd. more… (in German)
For starters, we’ll see more projects being crowdsourced, more hiring in the cloud, more use of technology, more independent workers and the increased use of vendor management systems. In short, more of everything.
Crowdsourcing ranks as an emerging practice. Crowdsourcing has been used for recruiting, but it’s also a relatively new area and it remains to be seen as to whether crowdsourcing could itself be a new branch of the staffing industry. more
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