Sentiment Analysis by clickworker
Your business is already spending a lot of time and resources trying to better understand your customers.
Our sentiment analysis services help you to learn more about your customers, e.g. how they interact with your company, and are designed to improve marketing initiatives as well as public relations campaigns to better categorize, understand, and act upon human intent.
Put our 2.2 million Clickworkers to work for you to help you to properly assess the emotional reactions individuals have when engaging with your company on social media and other platforms.
Whether it is in picture, video, audio, or text format, we help you to draw meaningful conclusions from this data so that you can get more value out of it.
Sample task view for our Clickworkers
With our sentiment analysis and social media monitoring services, you can easily gauge sentiment when launching new products, dealing with recalls, and other major events that have a direct impact on your business.
In situations where you are dealing with major problems, you can quickly determine major pain points in order to help you to develop a sensible plan to solve them.
Knowing customer mood is everything in marketing
Because our sentiment analysis service is performed by human beings, we provide a high level of quality and can identify the sentiments/moods based on their contextual meaning rather than on individual words. Sarcasm and spelling errors are identified and evaluated correctly. The benefits of our sentiment analysis in comparison to automated tools make the service also interesting for the R&D of artificial intelligence systems.
All sentiment analysis projects processed and completed on clickworker undergo extensive quality controls and are subject to our “majority decision” QA methodology.
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