Sentiment Analysis

Our sentiment analysis service helps you to better understand customers’ sentiments related to your business. No matter if you want us to go through texts, videos, or audio files, all files are carefully examined, evaluated and categorized according to the criteria specified by you.

Sentiment Analysis
Sentiment Analysis

What we can do for you

  • Perform sentiment analysis of e.g.:
    • product reviews
    • service reviews
    • customer meetings
  • Analyze social media content, including:
    • Tweets
    • Facebook posts
    • Blog comments
    • Forums
  • Provide sentiment analysis data as training data for machine learning


  • Analyze and process large data sets
  • Leverage human intelligence to accurately determine customer sentiment
  • Flexible workforce of over 6 million Clickworkers
    ready to help you with your project
  • Scalable throughput
  • Quality assured results
  • API connection
Sentiment Analysis

Sentiment Analysis by clickworker

It is not an easy task trying to figure out the emotions your customers feel when getting in contact with your brand, products or services.
Your business is already spending a lot of time and resources trying to better understand your customers.

Our sentiment analysis services help you to learn more about your customers, e.g. how they interact with your company, and are designed to improve marketing initiatives as well as public relations campaigns to better categorize, understand, and act upon human intent.

Put our 6 million Clickworkers to work for you to help you to properly assess the emotional reactions individuals have when engaging with your company on social media and other platforms. Whether it is in picture, video, audio, or text format, we help you to draw meaningful conclusions from this data so that you can get more value out of it.

Our network of international Clickworkers is prepared to provide support by quickly and efficiently tagging your vast database of images and videos with the relevant terms. You provide the specifications and our team can tag any image or video, with as many terms of your choosing. In working with the “George Eastman House” photo museum in New York, clickworker was called upon to support the updating of their online archive as illustrated below:

With our sentiment analysis and social media monitoring services, you can easily gauge sentiment when launching new products, dealing with recalls, and other major events that have a direct impact on your business.

In situations where you are dealing with major problems, you can quickly determine major pain points in order to help you to develop a sensible plan to solve them.

Sentiment Analysis

Sample task view for our Clickworkers

Knowing customer mood is everything in marketing

Because our sentiment analysis service is performed by human beings, we provide a high level of quality and can identify the sentiments/moods based on their contextual meaning rather than on individual words. Sarcasm and spelling errors are identified and evaluated correctly. The benefits of our sentiment analysis in comparison to automated tools make the service also interesting for the R&D of artificial intelligence systems.

All sentiment analysis projects processed and completed on clickworker undergo extensive quality controls and are subject to our “majority decision” QA methodology.

Sentiment Analysis

All sentiment analysis orders can be placed directly through our marketplace, connecting you to our massive pool of Clickworkers. Orders can easily be customized to your specifications, allowing you to design briefs that will simplify the onboarding process for any Clickworkers you hire. Most projects are handled by 3-5 Clickworkers and all completed data is verified using our majority decision methodology. You decide if the majority decision is achieved after two or three of the same results.

Pricing: All projects are subject to Clickworker fees, a 40% service fee, and VAT.

Sentiment Analysis

How it works:

Getting your project started is simple:

  • Create your listing, complete it with a title and a briefing
  • Choose whether you want the majority decision to be achieved with two or three of the same submissions
  • This provides quality assurance and determines how much you are going to pay each of your Clickworkers for each result
  • Specify the participation criteria (age, gender and country)
  • Manually enter the order data or upload data as an Excel or CSV file
  • Add funds to your account to pay for the order
Order Sentiment Analysis Contact us View tutorial

Managed Service
Sentiment Analysis

One of the benefits of working with clickworker is that your project will be managed from start to finish. That means we handle the entire process for you. When you place your order, we will set your project up and assign a dedicated project manager to oversee it.

Every project is divided into smaller micro-tasks and assigned to qualified Clickworkers only that meet your pre-selected criteria. All results are verified by majority decisions for quality assurance and are sent to you. Start learning what your customers are really saying about your brand.

Contact a member of our managed service team today to learn what our sentiment analysis service can do for you.

How it works:

  • You contact and describe your sentiment analysis project with us
  • The project is drawn up and split into a series of micro-tasks and listed on the “workplace” where only qualified Clickworkers can access the project
  • Clickworkers view your data, analyze and evaluate the content according to your predefined criteria
  • Each sentiment analysis task is completed by 3-5 Clickworkers and their decisions are approved using the majority decision method
  • Final results are compiled and emailed to you through an Excel sheet, or transferred directly to you through an API connection
Contact our Sales +1 (212) 878-6686 +49 201 95971830
Sentiment Analysis

Order Specifications

We require access to the following information to ensure the best guidance/service
concerning your inquiries or when placing an order for Category Description services:

  • In which language(s) do you require your text(s)?
  • What is the volume of the data involved (quantity of texts required)?
  • What are the expectations with regards to text length?
  • Are subheadings needed?
  • What expectations do you have with regards to text style and quality?
  • What are the relevant keywords and their density expectations within the text?
  • In which theme sector(s) does the text fall?
  • What format is needed for your category descriptions? Are special characters, html, or other types of formats mandated?
  • Will you need an API connection?

What our Customers say about us

We wanted to gather market sentiment and opinions about our newly launched vacuum cleaner as quickly as possible, to avert any possible dissatisfaction with the core product, as well as the extra services we offer. The Clickworkers did an outstanding job and evaluated all of our online feedback very quickly and according to our specifications. Thanks to the analysis data, we were able to act promptly and adapted our product with minor effort, to meet the needs of our customers.


Looking for more?

Here are just a few services that our customers often pair with our sentiment analysis and social media monitoring services.

Customer Insights from the PoS

Customer Insights from the PoS

This service helps you to understand customer behavior and the presentation of your brands at the “point of sale.” Clickworkers will visit stores and collect the necessary data using their smartphone, providing you with valuable insights from the PoS.



Our survey service offers you actionable consumer behavior data and consumer opinions. Clickworkers will complete surveys and provide you with valuable feedback.

Training data for machine learning & AI

Training data for machine learning & AI

If your business is supported by AI systems and tools, this service provides you with even more training data to improve its algorithms. Our Clickworkers create or label training data like voice recordings, photos, texts, and videos for you. Furthermore, free available data can be collected on the Internet or compiled on the go/mobile with an app via smartphone by our Clickworkers.