Crowdsourcing for Retail and Store Audits
Do Retail Stores present your products in the best possible way? Find out by booking efficient display audits, performed by our reliable Clickworkers. Using our global crowd and custom-built app, we collect and analyze all the data you need to control and optimize your PoS activities and gain customer insights – quickly and comprehensively, for singular promotions as well as longer campaigns.
Understanding the effectiveness of your in-store displays is key to maximizing visibility, brand impact, and sales performance. These are five of the reasons why a display audit benefits your company:
Ready to improve your visibility and brand presence with clickworker? Here are five reasons to opt for clickworker as your partner for display audits:
Assigning clickworker with the documentation and analysis of our product placements is the most efficient way for us to control our PoS actions. Store Checks by our field staff were not as comprehensive, fast, and cost-effective.
To illustrate our solution Display Audit, here is a practical case study.
Our “Store Checks & Customer Insights” brochure provides detailed information about our services and outlines the workflow of a Store Check project – from defining requirements to final analysis.
With the help of our crowd, we provide you with all the important information on your products and brand visibility in-store. We enable you to control, manage and optimize your PoS activities, both for singular audits as well as for rolling audits during longer campaigns.
More than 7 million Clickworkers are ready to inspect and photograph the presentation of your products and the execution of your PoS promotions. If required, we can also evaluate and analyze the data collected during the display audit.
With this simple workflow arrangement and an easy-to-collect approach to gathering data at each individual site, clickworker is your ideal retail audit company!
Discover:
Monitor and document:
Upon request, we can set up a customized dashboard and reports in your online account on clickworker.com.
Ready to see your products on display?
Contact usOur services for retail and store audit services are used across a range of sectors to gain valuable insight. Key components of our display audits include:
Find out more about our clickworker App and how it enhances your retail audit below.
The Clickworker App, available for Android and iOS, allows the crowd to act on your behalf for store audits – with various options for documenting your in-store visibility through pictures, descriptions, ratings or filling out multiple choice questions.
Log In
Select a Job from the List or…
Display Nearby PoS Check Tasks
Collect Data at PoS and Submit
Through the app, our Clickworkers can easily and quickly find the nearest location for a display audit or other Store Checks. This allows them to visit service locations with minimal effort and complete the tasks you need, such as photographing shelves and promotional stands or conducting Mystery Shopping.
1 Contact our Managed Service and discuss your requirements and project specifications.
2 We set up the project for you on our clickworker app and recruite Clickworkers.
3 The Clickworkers go into action and collect data for your display audit or other audits.
4 You can commission an optional internal quality control on our part, after which the results are sent to your platform.
Still got questions?
Find out more in our “PoS Analysis & Customer Insights” brochure.
Here we have collected the answers to the most frequently asked questions about our display audits. If you have any further questions, our service team is happy to help.
A Display audit is a method by which a person visits a store and uses a checklist to assess the product presentation there, checking hard facts such as adherence to corporate identity, appearance, and other aspects.
Display audits offer objective insight into the presentation and operational climate of a business, adherence to agreements with manufacturers, and help to optimize the customer experience.
They are especially useful to manufacturers who have agreed on certain product presentations with retailers, as a display audit enables them to control adherence to these agreements.
Aspects that can be checked in a display audit include shelf placement, availability of the product as well as promotional displays. Additionally, the list can include stock availability as well as pricing information and competitor insights. Our experienced team will help you to define the exacts contents of your display audit
Crowdsourcing allows a large number of individuals to be recruited to carry out Store Checks in various locations. This can lead to broader geographical coverage and a variety of perspectives from different individual stores, franchisees, store chains, regions, and so on. Participants, often regular customers, use mobile apps or online platforms to share their observations and ratings.
This approach is usually very cost-effective and results in the collection of timely and extensive data for the analysis of store operations as well as the customer experience.
The recommended frequency of a display audit depends largely on the nature of your campaign and how dynamic your retail environment is.
For short-term promotions or product launches, it's advisable to conduct audits at key points during the campaign—typically at launch, mid-way through, and possibly near the end. This ensures that displays are not only set up correctly at the beginning but also remain compliant and effective throughout the promotion. Retail conditions change quickly, and without follow-up, even well-executed campaigns can lose visibility or impact over time.
For longer-term or permanent displays, a monthly or quarterly audit rhythm is generally sufficient. This helps identify issues like wear and tear, misplacement, or complete removal, allowing you to take corrective action before brand visibility suffers. In larger retail operations or nationwide campaigns, many companies implement rolling audits, where a rotating portion of stores is checked regularly. This approach provides continuous oversight and timely insights while spreading the workload and budget evenly across the year.
Need customers in disguise? Order Mystery Checks with the crowd.
Explore Mystery Checks
Looking for insights from the audience for your products? Find out directly from potential customers.
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Need support for your internal organization? Check out our categorization service.
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