IHK: Crowdsourcing in tourism -vacation with the crowd

17.06.2014
The best time of the year can be pricey – not only financially; searching for the best hotel, the nicest restaurant, the most exciting destinations can also be time consuming and stressful. In a jungle of grandiose marketing initiatives we enjoy being able to rely on experiences that others are glad to share with us on the Internet. Whether a recommendation for a restaurant, insider tips off the beaten track, travel reports, photo series or geodata for the best tours, today’s digital vacationer enjoys sharing his experiences. This holds an enormous potential for the tourism industry. The tourism expert, Ines Maione, from the crowdsourcing platform, clickworker, explains how and why tourism companies can reap the benefits of this trend. more… (in German)