Do you want to create a new website? Redesign an old homepage? To be successful on Google, Bing and on other search engines, one thing is indispensable: the right keywords. We will show you which keyword types there are, how to find the right keywords, and how to search them.

1. The three keyword types

A) Navigation keyword

These keywords are entered by the user into a search engine to find a domain or a specific sub-page of the domain. In the simplest case, he/she enters the domain name into the search engine, e.g., “ebay.de”. This approach may seem ridiculous to an expert; in the language of young people, even the term “googler” is used. However, in fact, many Internet users do not know what an address bar is, or that they can also write the domain name directly there.

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There are only a few weeks left until New Year. Reason enough for a blogger like me with a fondness for online marketing to pull out my crystal ball and take a peek at the future. I was able to discern ten online marketing trends, a few of which surprised even me.

1. Influencers are becoming increasingly important

Influencers won’t make you sick, but their opinions are contagious. Just like in real life there are people on the internet who have a strong influence on the opinions formed by large groups. They can be bloggers, Youtubers or other social media stars. If a product, webpage, service provider or something similar is recommended by these people, their followers will do more than just give it a cursory glance. The advantage influencers have is that they are considered credible. Unlike with classic advertising, their opinion is trusted. This comes from a study by the Territory Webguerillas agency from the summer of this year.

If you want to be successful with online marketing in 2017, you should cooperate with bloggers, YouTubers, etc. and win them over with your products and services.

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Besides jobs for SEO text writers, online surveys especially have recently become a product much in demand at clickworker. According to their exact specifications, clients can choose their desired target group from nearly one million clickworkers, and easily create an appropriate survey using our self-service marketplace. These are the best conditions to quickly and reasonably collect a large amount of data for a scientific investigation or a market research project.

Due to the number of jobs available, surveys offer many clickworkers new chances to work with us, now even mobile with our clickworker app. However there are several points to keep in mind, especially as a newcomer.

What are online surveys? What benefits do they offer? When are they useful? Can you earn money with them? What resources do you need to conduct a survey on the Internet? Answers to these and other questions are given below.

Online surveys – Definition

Online surveys are polls that are conducted on the Internet. Their goal is to determine customer and user opinions. Online surveys are very cost-effective in contrast to telephone surveys and face-to-face interviews carried out in research institution centers or on the street. In addition, multimedia elements can be easily included in the survey.
However, opinion polls on the Internet are also controversial because surveys that can be accessed by everyone are seldom representative. This is because a portal generally has only one specific user group. For instance, users visiting a vintage car fan site will be less prone to agree with a “prohibition of emissions in motor vehicles.” The level of agreement would certainly be higher on a website that addresses urban gardening. Therefore, average public opinion regarding the “prohibition of emissions in motor vehicles” topic cannot be determined this way.

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