Just like with brick-and-mortar retail, the requirement for strong sales in ecommerce is that an adequate number of customers find their way to your store and enter it. In this article, Ines Maione from clickworker provides helpful tips for this.
Do you want to create a new website? Redesign an old homepage? To be successful on Google, Bing and on other search engines, one thing is indispensable: the right keywords. We will show you which keyword types there are, how to find the right keywords, and how to search them.
1. The three keyword types
A) Navigation keyword
These keywords are entered by the user into a search engine to find a domain or a specific sub-page of the domain. In the simplest case, he/she enters the domain name into the search engine, e.g., “ebay.de”. This approach may seem ridiculous to an expert; in the language of young people, even the term “googler” is used. However, in fact, many Internet users do not know what an address bar is, or that they can also write the domain name directly there.
Interesting for keyword search?
Not at all, because the user already knows which website he/she wants.
What are online surveys? What benefits do they offer? When are they useful? Can you earn money with them? What resources do you need to conduct a survey on the Internet? Answers to these and other questions are given below.
Online surveys – Definition
Online surveys are polls that are conducted on the Internet. Their goal is to determine customer and user opinions. Online surveys are very cost-effective in contrast to telephone surveys and face-to-face interviews carried out in research institution centers or on the street. In addition, multimedia elements can be easily included in the survey.
However, opinion polls on the Internet are also controversial because surveys that can be accessed by everyone are seldom representative. This is because a portal generally has only one specific user group. For instance, users visiting a vintage car fan site will be less prone to agree with a “prohibition of emissions in motor vehicles.” The level of agreement would certainly be higher on a website that addresses urban gardening. Therefore, average public opinion regarding the “prohibition of emissions in motor vehicles” topic cannot be determined this way.
A company profile presents a business to the public and among other things helps attract new customers. Especially for unknown companies and brands it is a good opportunity to increase their reach and awareness about them.
How is a company profile created?
A profile is similar to a curriculum vitae or résumé. It introduces a person and characterizes them. A profile should make clear what kind of person is hidden behind it and what defines them. That also includes a person’s characteristics and important stations of their life. A company profile should be similarly arranged: it should provide an overview, list milestones, elaborate on important characteristics, and mention a few points that distinguish the company from others in the field. So beforehand an exact analysis is of great importance. All facts have to be compiled and noted. Of interest, for example, are the year of establishment, significant company activities, cooperation with other firms, or collaboration with well-known customers. The strategy a company pursues should also be mentioned. Possible area of specialization, any out of the ordinary equipment, and special nominations or awards should also be incorporated into the text. So that a potential customer can make reach out as easily as possible, a company representative and their contact information should always be listed. If there is more than one location, these of course should also be mentioned.
When webpage operators hear the term “Penguin” they do not associate it with the cute, black-tailed creatures of the Antarctic. They link it to a Google update that has driven one or two webmasters to desperation by making their perfectly search engine optimized webpage suddenly disappear from the Google ranking. The webmasters had to put a lot of effort into winning back the former rank. But what exactly does Penguin do? And which changes does the version Penguin 4.0 bring? What we can reveal is that Penguin 4.0 will make it simpler to undo penalties by Google.
What is Penguin?
Penguin is the name of an update that combines various changes of the Google ranking algorithms. Penguin’s goal is to suppress so-called web spam in the search results. “Web spam” is a term used to describe webpages that use unauthorized methods to achieve a better ranking in Google. Webpages with a better ranking are supposed to provide the searcher with enhanced value. This is not the case with web spam. These pages are written for search engines and their goal is to produce a large number of clicks.
The first Penguin update was released in 2012. Its effect was immediately perceptible. Many top ranking pages suddenly disappeared from the ranking. In English speaking countries, 3.1 percent of all search queries were affected. In Germany three percent of the search queries were impacted, and in Poland as many as five percent.
For the past eight years we have provided our customers with a service option that enables them to integrate our services via an API into their IT infrastructure and company workflows. Our customers can use the API for example to place new orders, or submit order data and get the results directly back into their system. This service is popular and is being increasingly used. We have now further optimized the API for our customers.
In our marketplace you can build any number of Clickworker teams for yourself, which can then either be chosen or excluded during the job creation process.
Usage of Expert Teams
Logically a team of Clickworkers can be put together whose previous work you have been especially pleased with. This allows you to direct the work upcoming jobs specifically to the Clickworkers on your expert team. In this way you can better guide the results and help align them with your expectations.
Usage of Blocklists
On the other hand a team of Clickworkers can be assembled that you wish to exclude from future tasks, and thereby define as a blocklist. This is especially useful when you personally weren’t as pleased with the results, for example their text style, produced by these Clickworkers. But it also makes sense to create a blocklist of Clickworkers for subsequent jobs like online surveys, to prevent the same workers from taking part in the survey again.
In the following, we explain step by step to you how the building of teams works.
Content Marketing is becoming more and more popular with businesses and organizations. They want to convince customers about the quality of their services with valuable content and exciting information. But to be successful with content marketing you should absolutely avoid certain common mistakes.
In the modern media world content marketing represents a popular strategy to enter into a productive communication process with customers. With selective information and valuable know-how on websites, blogs and social media, companies attempt to excite users indirectly about their services, to convey a positive image about their business or brand by delivering professional knowledge, and so bind customers to themselves long-term. More and more often they use content marketing to increase their name recognition and achieve more “traffic” (number of visitors to their website) and a better search engine ranking. However to ensure that the content marketing actually generates the desired effect and favorably boosts the conversion rate, it is imperative to avoid some commonly made mistakes.
What do adescription of a product share with duplicate content? And how should you deal with keywords?
With product descriptions, numerous things must be taken into consideration to ensure that they fulfill the standards of your products and provide effective sales support.
At the beginning of the year we developed a new self-service “Surveys” offering for you. Since then we have received a lot of positive responses, and are pleased with the high usage rate of the service. We also received some customer requests regarding an even faster, as well as more individual execution of your surveys. We took these to heart and now, together with some ideas of our own, have implemented an advanced version of the “Surveys” service.
Beginning immediately you can …
Create your online survey with us and obtain Clickworkers as participants.
For this purpose a survey tool integrated into the job process is at your disposal.
A survey can be comfortably created per drag and drop with the survey tool.
Determine your target group/survey participants not only based on age, gender and country for each assignment, but instead set a predefined team as the participant group.
The teams can be individually defined and named in your customer account under the menu option “Teams”.
Create a block list with participants who should not take part in your online survey.
This function can be very helpful especially if you have already commissioned and completed a survey, and want to prevent the same Clickworkers from taking part in the new survey.
With the new possibility ’to create the online survey directly with us’, three survey service options are now available for you and can be choosed in the order form.
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