What is crowdsourcing? (part 2/2)

18.01.2016

Crowdsourcing

Types of crowdsourcing

The Crowdsourcing Report 2012 divides crowdsourcing into different categories. These include:
  • Microworking
  • Creative Content Marketplace
  • Open Innovation and Ideas
  • Collective Knowledge
  • Crowdfunding
  • Engagement and Charity

In microworking users are given mini tasks, which cannot be processed by computers. Complex tasks are often divided into small individual jobs that are put back together again at the end of the project. The payment the users receive for these simple tasks, which includes searching for an address or telephone number or tagging content and products, is nominal.

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What is crowdsourcing? (part 1/2)

11.01.2016

Crowdsourcing

The term is composed of the words “crowd” and “outsourcing.” It originally attracted attention in 2006, when the American journalist, Jeff Howe, published his article “The Rise of Crowdsourcing” in “Wired” magazine. Howe ascribes the origins of crowdsourcing to the open-source movement and predicts a radical development with regard to the future production of goods in terms of the manufacturing process, the persons participating as well as the costs involved. The journalist, who, in 2008, also published the book “Crowdsourcing – Why the Power of the Crowd is Driving the Future of Business”, sees crowdsourcing as a process in which a company locates volunteers who are willing to process specific tasks via the Internet. The companies benefit from outsourcing internal tasks to a crowd of outsiders.

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Control of POS activities

21.12.2015

Control of POS activities

Decisive factors for the success of product marketing often depend on where the customers come across the product: at the Point of Sale! That’s where the customers make the decision whether to purchase a product or not. This is why producers, retail chains, franchise corporations and publishing houses often invest a large part of their marketing budget in POS campaigns. They employ whatever solicits the positive awareness of the customers and triggers an impulse to buy. These include special promotional shelves and displays, contests, voucher activities or the distribution of information as well as product samples and tasters. Furthermore, top placement in the shelves as well as attractive sorting and presentation of the products are decisive for the purchase and are costly to obtain. Because of the amount of effort and the relevance for the marketing success, companies are eager to control POS activities as well as possible. Activities that are geographically spread out cannot be controlled at all times by those responsible for marketing. Field staff are generally asked to control POS activities while they are on business trips. However, this is not possible everywhere and at all times. Furthermore, it takes a lot of time, money and staff resources.

Area-wide control of PoS activities

– over 1 million of our crowdworkers are on-site

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Crowdsourcing in the field of CSR projects (part 2/2)

28.07.2015

Crowdsourcing and CSR

Yet it is awe-inspiring and gratifying when the power of the crowd is used to realize or promote non-profit CSR projects. There are already a number of very positive examples.

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Crowdsourcing in the field of CSR projects (part 1/2)

21.07.2015

Crowdsourcing and CSR

Based on competitive economy the objective of combining free initiative and social progress, which is secured by economic performance, is a guiding principle of the free market economy. An important prerequisite to preserve the function of the free market economy is the awareness and the commitment of the companies involved to behave ethically and assume social responsibility for society and the environment. The term Corporate Social Responsibility (CSR) can also be used. CSR is not an obligation that is imposed on companies. Good CSR management plays an important part in contributing to economic success. Correctly communicated, CSR measures strengthen the positive image of a company both internally and externally, and increase the competitive edge. Therefore, CSR ought to be included in corporate strategy regardless of whether the company is large or small.

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