The algorithms of search engines like Google & Co. (1/2)

07.09.2015

algorithms of search engines

In maths, an algorithm is – in simple words – a solution scheme. Search engines including Google & Co. also use algorithms. Users enter a question and obtain a result a few seconds later. To display useful and appropriate results, the search engine must work out a “solution” (result) for the “problem” (question); this is where algorithms come into use. How they establish the order and relevance of the results depends on the rating criteria set by the respective search engine operator.

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Relevant web content increases the number of customers and visitors

31.08.2015

Web Content

Search engines such as Google, increasingly go for target group specific content. Google users should receive a result that is individually tailored to their search inquiry. Google is increasingly relying on the direct delivery of matching keywords and information that are directly displayed to the Google user in the search result.

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Relevance of product categorization and tagging for online shops

10.08.2015

product categorization and product tagging

To successfully operate an online shop you have to observe certain things. Among others, the shop and the content need to be updated at regulars intervals. This includes product descriptions as well as pictures of the products. However, many operators forget to categorize and tag their products.

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Significance of product texts for online shops

14.07.2015

product texts

Many shop operators make it easy on themselves or simply do not have the capacities – they describe their products with just a few short key points or use the product texts written by the manufacturer. However this approach does not boost sales or promote the Google ranking of the shop.

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Value-Added-Services for your website

08.07.2015
value added services

Many operators still view and use e-commerce platforms only as distribution channels. The ability to tap the full potential of the website by integrating it into their own marketing mix generally remains unexploited especially in the area of product policies. Product policies include all decisions that are relevant to the features of the product. These include the offer and presentation of the product portfolio, design and packaging as well as the often forgotten product-related services.

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