Ways to use text mining
There are many ways text mining is used. It can be used by companies in their reputation management efforts. Mining efforts could be used to scan text online to uncover how the company is being discussed in the media, without the need for individual people to scour the internet and read multiple articles. This is sometimes referred to as opinion mining, and it can include information from online reviews, social media, and more.
Text mining is an effective way to screen job candidates. Human resource departments can screen resumes according to keywords to narrow in on just a few applicants.
Mining programs can block spam emails by looking for keywords and phrases, and website content can easily be categorized and classified. The insurance industry can easily find fraudulent claims, and the medical field can analyze descriptions of medical symptoms to find the best diagnoses for a patient.
It is often used by search engines, like Google, to better understand the content on web pages so search queries can be optimized. That’s why the use of keywords is popular among content creators. It’s easier for mining programs to find certain keywords than broader ideas hidden within a sentence.