A Beginner’s Guide to Point of Sale Marketing

The checkout experience is extremely important to ensure long-term success for your business. Be it a restaurant or a retail store, the right checkout experience can allow you to retain your customers. Not just that, but it also presents an opportunity for you to increase your sales.

You can use it to connect and engage with your customers, helping your business grow. But for that, you need to have the right Point of Sale marketing strategy. Having the right Point of Sale (POS) marketing will allow you to drive more sales.

There are different ways you can leverage the space around the POS. However, the space is limited, so you want to capitalise on the space in the best way possible. So, what is POS marketing all about? And how can you make the most out of it? This idea will give you a comprehensive idea about it.

How Digitization Has Had a Positive Impact on the Gig Economy

In this era of digitization, diverse social and economic sectors are either transformed or reimagined. Digital transformation has had a far-reaching and profound impact on the way businesses operate and deliver value to their target audience.

Global spending on digital transformation across all industries has crossed $1.6 trillion – a 10.4% growth over 2019.

The impact of digitization on the gig economy has been extensive, leading them to contribute significantly to the Fourth Industrial Revolution. That’s because professionals across the globe favor flexible engagement models and the tide of digitization is supporting this trend. The gig economy has thus germinated following the path of digital transformation with an increasing number of businesses outsourcing work to freelancers and independent experts.

Tips to create a perfect briefing for our authors

A good briefing for authors on the part of the customer is the key to success for the realization of projects. This is especially true for crowdsourcing projects that are handled by numerous persons who generally do not have a personal contact to the customer and who have to rely on the briefing for the correct implementation of their tasks. A good briefing therefore ensures that all of those involved know exactly what to do, what the customer wants, and what the results are expected to look like.

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Online Surveys- Everything you should know

What are online surveys? What benefits do they offer? When are they useful? Can you earn money with them? What resources do you need to conduct a survey on the Internet? Answers to these and other questions are given below.

Keyword search: The 9 things you should know

Do you want to create a new website? Redesign an old homepage? To be successful on Google, Bing and on other search engines, one thing is indispensable: the right keywords. We will show you which keyword types there are, how to find the right keywords, and how to search them.

Christmas Social Media Posts for Business: Ideas and Examples

Are you looking for ideas for your business’s Christmas social media posts? Christmas is a great time to connect with your customers and show them some holiday cheer. But coming up with ideas for festive content can be tricky. To help you out, we’ve put together a list of Christmas social media post ideas that you can use for your business. We’ve also included some examples of businesses that are doing it right.

Calculate Your Corporate Carbon Footprint – Reduce GHG Emissions and Go Net Zero

Carbon emissions from businesses are a major contributor to climate change. Fortunately, more and more companies are recognizing the need to take action on climate change and are setting ambitious goals to reduce their corporate carbon footprint. If your company is looking to calculate its carbon footprint and develop a plan to go net zero regarding greenhouse gas (GHG) emissions, here’s what you need to know:

Recruiting Participants for a Research Study – Made Easy

Recruiting participants for a research study can be an overwhelming prospect with many questions to answer before you can even get started. How do you know what demographics to target? How do you find the right participants? How do you ensure they’re motivated to participate in your study?

Although answering these questions seems daunting, it’s actually a lot easier than you think when you’re armed with the right information. This post will cover the best ways to identify the type of people you’re looking for, the best ways to find them, and how to keep them motivated throughout the process, which will make recruiting participants for your research study easier than you thought.

Boost Your Business with These 20 Christmas Online Marketing Ideas

The pre-Christmas period is an ideal time for small and medium-sized businesses in particular to boost online businesses. This is equally true for B2C and for B2B. We have compiled a list of 20 ideas that can be realized quickly and at very low cost.

Text-to-speech: Listening instead of reading

Text-to-speech (TTS) – this term is virtually self-explanatory: With a text-to-speech service you can convert written text into spoken words. The programs used are being continually further developed. Although there are still no applications today in which the machine origin of the spoken word is not discernible, the technological progress is unstoppable. And with every improvement of the technology, these systems will be able to create more and more natural sounding voices.

What are the advantages of text-to-speech systems? Most importantly, vision-impaired people can benefit from those systems. In addition, they can also be used by companies as a means of expanding their outreach.

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