LEGO takes pride in its image as a manufacturer of creative toys that also manages to stimulate the imagination of its customers. This fits in with the Lego ideas crowdsourcing platform launched in the fall of 2011, where motivated fans can design their own models that, with a bit of luck, might even be produced. A dream come true for many boys and girls! You have to be 18 years old to participate in the design contest, but LEGO fans can vote if they are 13 or older.
Recently, the European Union has hit the headlines mainly as the result of negative press: either the debate centers on the Greek departure or expulsion from the Euro zone, or on one the many bailout programs for the weakened mutual currency. But if you take a closer look, you will see that it’s only about money and economy. Nobody speaks about the European idea, the cultural diversity, peaceful coexistence of many languages and nationalities, and the political opportunities the European Union offers.
The Internet community can create and realize terrific ideas. But they also take a mischievous pleasure in exploiting situations in which large corporations leave themselves open to attack. Proceed to part two of the greatest crowdsourcing fails here…
Crowdsourcing is very fashionable. Why should a company provide huge budgets to product designers and ad-geeks, when they could basically outsource their entire marketing department to Facebook fans and then revel in their success as a social media fox. Whether a shower gel (dm) or a microwave meal (Maggi Topfino), join-in contests are very popular. However some PR managers haven’t bargained on the mischievous streak that can prevail in the Internet community. Here is part one of the greatest crowdsourcing fails…
You are given an individual rating for every workitem you process on clickworker.com. Depending on how good or bad it turns out, it affects your rating as an author, translator or web researcher. We will be making a few changes in the rating system shortly. These changes are primarily designed to ensure that your ratings are less susceptible to extreme evaluations, and keep decreases moderate.
What will change? Two items.