Your Own Website as a Freelancer – Why it Makes Sense

March 22, 2021

Freelancer Website

As a general rule, freelancers who have their own website get more jobs. The reason for this is simply that potential employers can get an idea of the services available, without much effort or the need for follow-up questions, and when interested can easily make contact.

Freelancers rely on always being able to find new projects and jobs to survive self-employment. To facilitate this, it’s initially important to be able to be found, demonstrate presence and in some way advertise yourself. Because freelancers today receive many or even most of their assignments via the internet, a website for a freelancer is more than a chance to just present yourself. It is the best business card you can create.

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Improving customer loyalty: Five tips for the eCommerce sector

March 19, 2021

customer loyalty eCommerce

Acquiring new customers is expensive — this is why nurturing existing customers and investing sufficient resources in customer loyalty is all the more important. This can be achieved in many ways — from tried-and-tested discount and cashback promotions to the use of innovative technologies such as artificial intelligence.

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The Role of Voice Biometrics in Enterprise Security Systems

March 17, 2021

Voice Biometrics in Enterprise Security Systems

Artificial Intelligence (AI) has been around for decades. However, we didn’t reap its true benefits until recently. With chatbots, voice bots, and more, AI is now a force to be reckoned with.

When we think of AI-based voice systems, we think of voice-based assistants Alexa and Siri. These voice assistants engage in Internet searches, switch lights on and off, play music at our homes and just make life a little easier. However, speech recognition isn’t the same as voice biometrics.

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Finding the Perfect Research Participants

March 11, 2021

find research participants

Developing the Model

In order to find research participants, it is important that you develop a clear picture of what you want to get out of the research and what type of population you are addressing with the research results. Coming up with a list of clarifying questions would be helpful both to you and potential participants. Defining attributes such as race, age, education, and employment can help narrow the search. Research specific elements such as life experience, military service, trauma, certain illnesses or injuries and parental style will ensure you pinpoint the people that would most benefit your research.

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Speech recognition in our everyday life

March 9, 2021

Speech recognition in everyday life

Over the course of the past decade, the world has gone through a radical transformation. Technologies that were once something popularized by science fiction have now become a facet of our daily life. One technology that has now become so commonplace, most don’t even give it a second thought is speech recognition.

Nowadays, AI powered voice assistants like Alexa, Siri and Google are scattered throughout our homes and smartphones – but it wasn’t always this way. For quite a long period of time, voice control was very hit and miss.

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From Candidate Experience to AI: The recruiting process is changing

March 3, 2021

AI + Recruiting

Having an interview with artificial intelligence instead of a human being. This scenario may appear inconceivable to you at the moment. But it could soon be reality, because the first test runs with AI in the application process are already taking place in Germany – and the trend is rising. At this stage we cannot say with certainty what recruiting will look like in the future. But one thing seems clear, it will change fundamentally in the coming years. This is why it is worth taking a look at which trends can already be identified and which trends are more than likely to come…

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Recruiting Participants for a Research Study – Made Easy

February 12, 2021

Recruiting Participants for Research Study

Recruiting participants for a research study can be an overwhelming prospect with many questions to answer before you can even get started. How do you know what demographics to target? How do you find the right participants? How do you ensure they’re motivated to participate in your study?

Although answering these questions seems daunting, it’s actually a lot easier than you think when you’re armed with the right information. This post will cover the best ways to identify the type of people you’re looking for, the best ways to find them, and how to keep them motivated throughout the process, which will make recruiting participants for your research study easier than you thought.

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A head start based on information – with web research services

February 10, 2021

web research services

We live in the age of information. In fact, we’ve been living in it ever since the advent of the printing press, and not just since Google. But the amount of information and the speed of data availability have increased exponentially with the Internet. People who need a lot of reliable facts rely on professional web research services. Because information is valuable.

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Online copywriters for high-quality web content

February 3, 2021

Online Copywriter

Creating content for the web is complex. But as varied as the content is — online content almost always consists of text. But if you want to stand out from the crowd, why not leave the text creation to professionals? How do online copywriters work and what online texts are especially popular?

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Customer Insight Marketing: new insights for new sales strategies

January 28, 2021

Customer Insight Marketing

A smart company prioritizes the needs of its customers. But superficial information is not enough to gain as much knowledge about the customer as possible. Customer insight marketing is the interface between consumer interests and the potential of a brand. When used consistently, customer insight marketing gets the most out of a product — because it recognizes previously undiscovered consumer wishes and motivations and is able to predict consumer behavior with pinpoint accuracy.

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