Boost Your Business with These 20 Christmas Online Marketing Ideas

Christmas online marketing ideas

The pre-Christmas period is an ideal time for small and medium-sized businesses in particular to boost online businesses. This is equally true for B2C and for B2B. We have compiled a list of 20 ideas that can be realized quickly and at very low cost.

Read more

Interoperability and the Future of Machine Learning

Interoperability Machine Learning

Artificial Intelligence and its subset Machine Learning are at the heart of innovation for digitally transformed businesses. However, ML, in particular, needs to be highly interoperable for smart technologies to be truly disruptive and innovative at scale.

If there was no interoperability, AI development would be limited and only accessible to big tech. This is because only tech giants have access to the necessary resources and, more importantly, the most data that makes continuous and meaningful learning possible.

Read more

Text-to-speech: Listening instead of reading

Text-to-Speech

Text-to-speech (TTS) – this term is virtually self-explanatory: With a text-to-speech service you can convert written text into spoken words. The programs used are being continually further developed. Although there are still no applications today in which the machine origin of the spoken word is not discernible, the technological progress is unstoppable. And with every improvement of the technology, these systems will be able to create more and more natural sounding voices.

What are the advantages of text-to-speech systems? Most importantly, vision-impaired people can benefit from those systems. In addition, they can also be used by companies as a means of expanding their outreach.

Read more

The Top 6 Types of Machine Learning Algorithms You Should Know

Machine learning algorithms

Machine learning algorithms can be applied to a number of tasks, including decision-making and data mining. It’s critical to select the appropriate machine learning software and hardware for the work at hand because there are a variety of options available. To evaluate how well a machine learning algorithm is performing, a variety of model assessments can be used. The proper machine learning algorithm should be selected for the task at hand after being aware of the limits of each one.

Read more

Internet research for companies – more options than you think

Internet research

You can do more research on the Internet than you assume. This is why we have compiled an overview for you. It shows the options of the World Wide Web, for instance to analyze competitors, find new customers, offer better products, select the right applicant or acquire information to assess your own company or products (so-called sentiment analysis).

Read more

Data Crowdsourcing – How to Crowdsource Data Successfully

Data Crowdsourcing

Crowdsourcing is an increasingly popular method for collecting data. By leveraging the power of the crowd, businesses and organizations can gather large amounts of data quickly and cheaply.

But not all crowdsourcing projects are successful. In order to create a successful crowdsourcing project, you need to carefully consider your goals, target audience, and platform.

This how to crowdsource data guide is designed to help you successfully implement crowdsourcing projects for data collection.

Read more

Competitor Product Research: All You Need to Know About It

Competitor Product Research

The e-commerce industry is seeing a rapid boom, especially after the pandemic. People could get their must-have items from the comfort of their homes while keeping themselves safe. As for businesses, it allowed them to explore new avenues and target different markets.

It also provided a fantastic opportunity for your new businesses to enter the lucrative industry. However, finding the right product to stand out in this hyper-competitive market is vital. Creating a product that customers love and buy is not an easy task.

That is where product research comes into play. It allows you to find the right product to get a competitive edge. So, how do you ensure the effectiveness of competitor product research? We’ll discuss ways that will help you with your product research process. But before that, let’s understand what product research is all about.

Read more

Descriptions of Hotels and what is important in writing hotel descriptions

descriptions of hotels

A hotel is a commercial establishment that provides lodging, meals, and other services to guests, travelers, and tourists. Hotels can range from small family-run businesses to large international chains. Most hotels list a variety of services, such as room service, laundry, and concierge. Some hotels also offer meeting and conference facilities, fitness centers, and spas.

As a commercial enterprise, hotels are also dependent on advertising and on potential customers becoming aware of their hotel and booking it. Therefore, most hotels are also represented on the Internet. Often with their own website and on hotel search and booking portals as well as on blogs, yellow pages and online industry directories. Here it is important to present the hotel appealingly and to provide it with good descriptions of hotels.

Read more

A Complete Guide to Crowd Marketing Services

Crowd Marketing Services

Digital marketing is changing the game for businesses across various industries. Businesses now have access to a wide range of strategies and tactics that they can use to generate leads and drive user engagement. However, crowd marketing services are the first choice for many people.

While it is a new concept, many businesses that have successfully used it saw excellent, great returns in short. Nevertheless, only a few businesses have a comprehensive idea of the concept behind crowd marketing.

So, what is crowd marketing? How does it work? And what are the benefits that you can get from crowd marketing services? We’ll discuss all those things in this article to help you understand crowd marketing and how to take advantage of it.

Read more

Applications of Natural Language Processing (NLP) and NLP Data Sets

NLP data sets

Natural Language Processing (NLP) is a branch of Artificial Intelligence. NLP deals with the interaction between humans and computers using natural language.
Data sets for NLP are used to train models that can then be used for various tasks such as text classification, entity recognition, and machine translation.
There are many different applications of NLP. In this article, we will take a look at some of these applications, focusing in particular on the importance of NLP data sets for training applications.

Read more